Prashant Kumar

"Headwind and Tailwind in customer retention what is good or bad for your Customer"

Written by Vanshitha M

Published on Sep 20, 2023


Are you a digital marketer looking to incorporate effective marketing strategies to retain customers? Then understand headwind and tailwind perfectly to curate and customise for your target audience.

Headwind and Tailwind:-

Imagine you are riding a bicycle, A heavy wind blows in front of you, and it makes it difficult for you to move but fliiping the story, if the wind comes from beneath you, it would be easy for you to move. In terms of business, this is exactly how headwinds and tailwinds function.

Headwind is the external negative effect that can hamper your company’s growth.

Tailwind is the external positive effect that boosts your company’s growth!

What’s your stake in all this? Well, if you can understand exactly what is causing this headwind and tailwind you would be able to comprehend and make changes.


Even when we keep our absolute best efforts, there are factors that we can’t control that affect our business negatively. The effect can be either good or bad.

For example,

Consider this transformation in transportation, the traditional way of taking an auto or a taxi has been shifted to ride-hailing apps like Uber, and Ola due to the digital era. Right now, the apps are taking a paradigm towards the market. So, the market needs and behaviors can position the company on either side of this arrow.

Another alluring example illustrated by Reforge about pre and post-covid scenarios:

Source: Reforge

Here, Headwind refers to the situation when your company’s purpose does not align with the user’s behavior and needs.
Tailwind refers to the situation when your company’s purpose is perfectly aligned with your user’s behavior and needs.

Leveraging Headwinds and Tailwinds

The market environment is ever-changing and volatile, a single policy can impact your business and marketing strategy. So, it’s important to adapt to the changes,

This can be a 3-step process:-
Plan: Know which end of the spectrum you are in.

Experiment: Experiment with the market by giving your best.

Analyse: Understand which choice made you on the tail spectrum and use that.


But then again, change is the only constant so make sure to scan user behavior for trends. This reminds me of our company, Retention10, a game-changer to level up with your marketing strategies for maximum retention. Book a demo call with us right away so you can leave the stress of innovative ideas to us!

  1. Know the users: Users are the central part of an organization. So, get to know them by feedback and understand how their mindset works to bridge any gaps left to reach your goals.
  2. Comprehend the inputs: Rather than focussing on the output of monetization, understand the motivation that’s driving your users.
  3. Curate your retention strategy: When the habits of people are always changing, you must focus on the target audience to whom you can make a difference so for this you might have to leave your existing audience persona. So understand the audience who are gonna like your product and amplify the marketing policy to them. You need to move with the tide, not against it!

How does headwind occur:

  1. Economy: When people are in a pinch with funds, they won’t be able to buy your product, and understand the gaps in the market.
  2. Competition: Be aware of your competition, they can be the reason for the gap between your company and your product.
  3. Negative PR: A bad spotlight can be a huge headwind to your marketing strategies.
  4. Policies: Sudden regulations especially in the international market can be a downfall.

How does tailwind occur:

  1. Good PR: A good spotlight can be a bridge to the gaps.
  2. High satisfaction: Take regular feedback to understand where your product stands in the market.


Know your audience and understand their behavior to become a tail from a head. Getting ahead of the trends is the best way to become a tail, but you know what!


In a nutshell, businesses should focus on mitigating headwinds and capitalizing on tailwinds. Regularly collecting and analyzing customer feedback, adapting to changing market conditions, and staying customer-centric paves the way for your success.

Retention10 is the perfect key to ease your work! Retention10 can be your one-stop solution to get flawless retention campaigns, So JOIN US (

We can step in for you so you can step out and unburden yourself while we examine the trends and give you the best of the best strategies! Join us!

Why Retention10?

  1. Retention10 can be a one-stop solution for all your A-Z marketing policies.
  2. If you are a digital marketer looking for such trending content to maximize your retention, sign up for our newsletters
  3. Retention10 can give its 100% to get introduced and retain every user. Retention10 goes the extra mile to introduce and retain every user.

Examples of Headwind and Tailwind:

During COVID-19, Many platforms utilized the digital era perfectly and this paved the path to increased e-commerce, online education, and cashless transactions bringing their customers to the online world. This has been a great tailwind to companies like Zoom, Paytm, Physicswallah, and many more.


But if we don’t get on with the times, it will be difficult to retain the customers in the longer term success.


Join us at Retention10 and let’s ride the tailwind together to new heights of customer retention and profits.

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Headwind and Tailwind in customer retention solutions, Do write to us :

“Headwind and tailwind in customer retention What is good or bad for your Customer” Read More »

The Right Metrics for your Web/APP Retention

Written by Vanshitha M

Published on Aug 30, 2023


Heard about SMART?
So, This is a call to marketers to be SMART! Make sure you are specific to your goals and keep them measurable! But, in this article let’s talk about M aka Measurable. Let me help you measure each and every marketing policy you keep on track to ensure you don’t deviate from your target!

Metrics to help you not deviate

Success can amount to different things to different marketers pertaining to their sector. But how exactly can we measure the success each marketer craves?
These tools for measuring are called metrics, let’s deep dive into a few metrics and A-Z about them so you know which metric is your soulmate!

why the App stickiness should be your North Star metric.

Metrics are used to help identify which landing page has a great time spent, which blog post led to conversions and all that’s left to identify all-around information on your marketing strategy.

  • Decrease Churn Rate: Churn Rate refers to the percentage of users that stop using an app. When you measure and track your goals, you can identify your loopholes and deviations to fix them and ultimately improve your customer retention.
  • Growth: Metrics can help you acquire and retain more clients thus helping you expand your service more. Usually, acquiring users is given importance but retention them can be tougher! Giving them a reason to come back can exponentially increase customer leads.
  • Improvements: Metrics can also involve a feedback mechanism installed which can ultimately help you as a brand to constantly change and push your horizons.
  • Monetization: By monetary incentives, I do not only mean the direct leads or conversions but subscription-based loyalty programs or even the ads on your website or even a yes to your newsletter! can make your brand leave a credible, lasting image in your user’s or reader’s mind.

Stickiness percentage:

Source: plotline

This stickiness can make us understand how many customers are coming back and engaging with the app again 

DAU or Daily Active Users refers to people who visit the app daily 

MAU or Monthly Active Users refers to people who visit the app once a month.
But comparing results can be different! When you get the answer, the stickiness percentage needed can vary from sector to sector. The retention rate can be 1-day, 7-day, 30-day.

Source: Plotline

This stickiness percentage can be a great way to know how many users are actually spending time on your app. As of 2023, there are over 6 billion apps in this world, so this metric can be used to understand where exactly you stand in the rivalry. There are some reports that state that one in four people discard an app after using it once, This is a world filled with instant downloads and deletes so make sure you incorporate engaging content and measure them from time to time.

Contact us so you don’t have to brainstorm innovative retention techniques.

Time Spent on an app/Web

It’s obvious! The more time users spend on your app, the better monetizing benefits you get.
Imagine you are a communication trainer and you put up the greatest content in your blog on the tricks people can use to upscale their communication game and you can actually receive a lead from this content! Or! Even if you don’t get leads, the time spent on your website is more you can get monetary benefits from the ads portrayed.

The time spent can greatly impact your marketing and leads. Again, there is no ideal time to be spent on a website, the time frame is subject to what website or app it is and widely depends on the context.

Repeat Session Percentage:

A session refers to the time spent by a user on the website. Each half-hour makes it a new session for the analytics.
Repeat Session Percentage refers to the percentage of people that return to the website or an app.

Source: wholewhale

User Retention vs. User Stickiness:

Even though these terms are aligned with their shared ideas in a nutshell, they are different.

Source: plotline

On the whole, retention can be how many users are returning back to the app but stickiness refers to how valuable the customer perceives the app to be. Stickiness can be a great attribute to see how much engagement a client can provide your brand or how big of a pedestal they keep you on.

How can you enhance App or Web Retention?

There are multiple ways you can use to improve the value of your metrics!

  • User Experience: Make sure that the user doesn’t get bored or can easily navigate through the app or website.
  • Push Notifications: The notification trend can be really helpful in bringing the users back to the app.
  • SEO (Search Engine Optimization): Make sure to use the right tools to make a seamless website that wouldn’t take much time to load which can make the users uninterested. The website or app should be designed creatively to help customers have fun.
  • Troubleshoot: Make sure you fix bugs and update the website or apps frequently so they won’t be outdated
  • Listen: Understand your audience through feedback and lead to a better growth of your brand.
  • Create better content: Do not bombard your website with words, make sure you give valuable information to your readers.
  • Make it visually appealing: Pictures, videos, catchy headlines, and better hooks can all add to a better-looking website.
  • Run A/B tests: Make sure to ideate more creatives so you can experiment and use the test that is the most suitable for your needs.
  • Educate: Learn more on the metrics you can use to help gain attraction from your clients!
  • Links: There can be internal links and external links that build up credibility thus paving the way for better rankings on the Google page.


We at Retention10 can help you bring the best strategies to decrease your churn rate and get results that align with your maximum KPIs (Key performance indicators). There are a lot of hidden secrets we as marketers can use to level up our game. Make sure to subscribe to our newsletter for all the updates on the marketing biz! You choose any metric that you find best suited but each metric has its agenda to help you make the perfect app or a website.

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Metrics for your Web/APP Retention solutions, Do write to us :

The Right Metrics for your Web/APP Retention Read More »

Apple Messages for Business

Written by Vanshitha M

Published on Aug 20, 2023


How does it feel to be able to retain a connection with your audience on a personal level that goes beyond traditional marketing? Client connection is given utmost importance in the biz world, How about I help you connect with your audience and allow your biz to directly end up in every user’s messages and notifications?

I know I am a lifesaver for your content reach! So, hold on to your hats while I explain what's cooking in the marketing world to help your business forge stronger connections with your customers.

Which users will you target with this article?

Until August 2023, there were approximately 1.36 billion people using iPhones, which accounts for about 19% of total phone users and the number is steadily growing each year. It’s obvious that we can’t afford to ignore such a huge market.

Source: bankmycell

Leveraging Apple’s framework in reaching your clients!

As the Apple ecosystem grows to status in the world, as a savvy marketer, let us take a different approach to level up in reaching every target audience. Being able to join hands with the Apple ecosystem how about you create an entire ecosystem with your customers using Apple-Its possible I’ll show you how!

This is attained by Apple Messages for Business and guess what? The full framework is adaptable to be a game-changer by
a) Identify, Address, and Resolve the client’s issues.
b) Schedule appointments seamlessly.
c) Clear payments with Apple Pay.
d) Engage in user interaction.
Messaging Service Provider (MSP) allows users to find and contact your business through Apple Maps or your phone number.

What is MSP?

Before the era of evolution, what was the best way to send a text message? SMS, yes! MSP is a text messaging service component of the telephone to exchange short text messages as a standard communication protocol.

The Process to make your business avail through Apple Messages for Business

  • The checklist: This is the checklist you need to finish to be eligible for the feature. Make sure you check off everything to make your application process easier.
    • Asynchronous Messaging: The asker and the responder need not be actively messaging each other and is often called ‘async messaging’. please take note that these messages are all being delivered by humans. Therefore this would be a great value ad to your business overall too since the user may carry on with their tasks and wait for the reply altogether and your customer service can take their time to address any issues that don’t require any immediate assistance. So, Apple wants an Asynchronous Messaging Platform with live agents during business hours with basic automation. Additionally, Apple should approve this MSP.

Source: Helpshift

    • Effective Crew: You should have a flawless answering team that will answer and assist every customer. Reroute the messages to the appropriate teams, and do effective plan management if any issue arises.

Source: Freepik

    • Enterprise: Your MSP needs to include medium-to-large enterprise categories.
    • Updated: You need to stay current and keep up with all the enhancements and updates.

Source: pixabay

    • Launch Ready: The ability to solve any query the customer raises.
    • Plan: Create a strategy to get users hooked onto the platform, and make the interface as simple as it gets so your clients will be connected to your business not by long hours of waiting but with minutes of easy access.

Source: depositphotos

    • Two-way Street: Make sure resource planning takes place so you can create perfect two-way messaging and keep your resources ahead to keep your service top-notch.
 2) How does Apple Messages for Business work?

Source: Apple

    • Setting up Apple Business Register
    • An MSP would be able to provide you with software and services to respond to the users aptly.
 3) Procedure:

Source: Apple

    • Set up your Apple Business. You can register here.
    • Upload your branding, Keep your MSP ready!
    • Wait until Apple gives you a green signal. Apple is known for perfection so to check if your application is perfect, it might take a few days!
    • Add team members as backup data.
    • Testing your ability to send and receive messages may require connecting your CRM to be linked with your MSP
    • AND! You know what? We have the ideal CRM curated for you! Check out our company here. (

What is RCS?

Previously, To converse with brands on a phone, people had to download a third-party app or have an iPhone.

To bridge this problem, Google developed the RCS (Rich Communications Services) Messaging protocol in the default messaging apps thus creating a better alternative in the default messaging welcoming an interactive and versatile, has ability to send high-quality images and videos, platform to send gifs and stickers making it an efficient messaging program just like any social media app that supports privacy, end-to-end encryption, group chats, reactions, smart replies, Send read receipts to connect with brands and customers or even just to communicate with people.

The previous SMS or MMS apps made it tough to share any high-quality files. It also required separate cellular data.
Google’s RCS is also available on desktop.

Here are a few other tricks you get from using Google’s RCS!
You can access Google’s RCS through

→ Download it if isn’t already pre-installed. It’s mostly available everywhere however carefully check the restrictions.
But Google’s RCS couldn’t be introduced in Apple mobiles, and that’s the major fallback Apple benefitted from and introduced its very own “Apple Messages for Business”.

Source: Android Police

Apple Messages for Business Rivalry with Google Rich SMS:

Get this! Google and Apple fought over the RCS Messaging! Google wanted its RCS to be the modus operandi for everyone and even Publicly shamed Apple for not using it.

This was the conflict between green and blue bubbles! The context behind this was; how students were bullied for switching from Apple to Android phones.

How can any RCS help you score direct line and retent clients:

  • Engagement: Users with queries on purchase or after a sale, can directly message the brand, and the way you talk with your customers can make or break your relationship with them.
  • Trust: This messaging allows a secure environment for users to come back and get their doubts answers and issues resolved.
  • Self-paced: The clients and business can answer at ease hence resolving the matter most effectively.
  • Desired metrics: Messaging makes it easy to comprehend clients’ needs and provides them with accurate real-time insights with ample payment choices. The whole program makes client-biz interactions simpler and better.
  • Testimonials: Messages can be the perfect tool to get real feedback and testimonials to help your brand grow and implement correct marketing strategies. We all know the importance of ‘knowing your target audience’ in marketing. This can help you streamline and improve client-business relations.
  • Innovative: It’s always better to be creative and to get on with the trends by adding your flavor and twist to the marketing world.
  • Better Interface: Analyze how you don’t have to create a new interface for your users and you can directly have conversations with them through their default messaging apps.
  • Convenience: You know what! One-third of Americans prefer texts over calls. Imagine the whole process of a business transaction from query to feedback in a simpler way of messaging.

Source: Quiq

RCS is intended to set the standard of reliability and branding for your customers. Do not miss this chance to learn more about customer retention, book a demo call with us!

Why Retention 10?

We help you with the most profound data and innovative marketing campaigns to help you interact with clients and get the most out of them.

Book a FREE CRM  AUDIT !   +918434376567


Every business transaction, as we all know, revolves around communication. For the communication to work, have a connection with your audience and widen the audience base! Focus on both Android and Apple users and get your business on a pedestal. Keep the best foot forward by choosing RCS Messaging. Upscale your CX (Customer Experience) by using our experience in CRM(Customer Retention Management)! Join us, Retention10 for your A-Z Solutions to retain your clients. We are here to integrate CRM for you! Connect with us.

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Apple Messages solutions, Do write to us :

Apple Messages for Business Read More »


Written by Vanshitha M

Published on Aug 15, 2023


Email Marketing as evident can be a two-edged sword, it can be a really good marketing technique or do absolutely nada! As a marketer, are you facing the issue of having little to no leads from your sent emails? Perhaps they do not even reach your customer’s inboxes and serve us no purpose if they end up in the spam folder of their emails. Stay connected because my discussion can help you increase your leads by 28%!

Why BIMI?​

BIMI lets you be yourself! Brand Indicator for Message Identification” is a tool that you and I, as marketers need! This is the noble Blue Tick to your brand. No matter how many brands there are, authentication can help your brand shine in the spotlight.

Let me explain it way simply, if someone messaged you on Instagram without any profile photo or a blue tick, advertising you about a brand, we would never in our wildest dreams respond to them. If you won’t respond, we should not expect our clientele to respond to us. So, let’s take that extra mile to offer authenticity to your clients.

At times it can be challenging for us to contact the customers and make a positive engagement due to hundreds and thousands of emails flooding our inboxes. So BIMI helps your brand send emails with a logo, and you will control each logo that goes on your mail, enhance user experience and engagement, and these ownerships are verified by Verified Mark Certificates (VMC).
According to a study, BIMI is accountable for a significant increase of 21% in open rates in the United States of America and 39% in the United Kingdom!

In another report, marketers have said that brand recognition amounts to 68% of the open rate.
On the whole, this is generally what happens when you open your Gmail if you have BIMI (Referring to the images pasted below)

Source: postmarkapp

How does this help you get better at the email marketing game?

  1. No Fake Personality: Your domain will be secure from all the impersonators when you get officially verified. Do not lose your valuable clients to bogus brands.
  2. Trust: When you are establishing credibility for your messages, it can help your clients get the ideal content and email engagement and help create an impression. Most open rates decrease because users are reluctant to open emails from unknown sources.
  3. Eradicate Phishing: Security is given a top priority in the cyber world, and phishing is one of the best entry points for cybercriminals. It is estimated that nearly 96% of phishing crimes are done by email. When you legitimate your message, every client can securely open their mail.
  4. Be Unique: From hundreds of profiles, if there’s a proper brand logo and authentication, your mail will stand out!
  5. End up in inbox!: When readers just delete the unread messages, it makes the ISP (Internet Service Provider) send your mail to spam or even reject them ending up nowhere in your client’s mail. But if there’s some or other level of engagement, it can help you boost your reputation thus ending up in the inbox.
  6. Make your mark: Good content is hard to come by but when you actually take time and work hard for your emails, don’t let your emails wind up in spam! 

Secure your domain:

Nearly 319.6 billion emails were exchanged every day. Then how can you ensure that your users are secure and even your domain is legitimate?

DMARC (domain-based message authentication, reporting, and conformance) can make this happen. This prevents all spammers from using your domain as the source. Imagine some hacker pretending to be your close member and asking for your personal details. DMARC prevents these emails from even entering your inbox. The policy is simple and complex at the same time. Imagine you are hiring professionals for a content writer! After weighing everything, you will either accept or reject it or keep it on hold, but this in and of itself, is a really tedious task! So simplify everything for the policy to have your mail end up directly in the inbox.

Source: postmarkapp


DKIM or “DomainKeys Identified Mail” helps to identify if the email is altered or in the same state so it helps to know that no interception is done to any mail.

How to get verified?

The verified mark in the social media apps is “the talk of the town” these days!
This is mostly technical jargon but I will try to break it down for you!

1) Domain: When you create a website, you have to create a domain name (example: and you create this through a registrar like which uses DNS(Domain Network System) to connect your domain with your details. Identify your domain registrar.

Also, you need to understand DNS TXT records, these records should be in your domain provider’s management console. Set up SPF, DMARC, and DKIM.
Source: Google

2) Brand logo: Create and upload your brand logo in an SVG file, and upload the file to your public web server. Source: Google


3) Logo Trademark: You need to get a Verified Mark Certificate (VMC).

Source: Google


4) Create your BIMI record by adding your brand’s SVG file’s URL and then add a DNS record at your domain provider.

Source: Google

This information is really puzzling, I can understand. So, let me redirect you to the official information.

Where is BIMI available?

Source: postmarkapp

Example of BIMI:

See the brand logo? And the verified mark? This situation is excellent for establishing trustworthiness.
LinkedIn is well known for its perfect platform curated for networking, and finding job prospects but still, LinkedIn goes through another step to help enhance its credibility and security by leveraging BIMI!

But, BIMI can only authenticate your logo?

No! A logo can also be kept by using profile photos and Google annotations. But! Note that this doesn’t provide any kind of security benefits. To be able to have higher rewards, Follow the actual process.


BIMI will be the game changer in the field of email marketing. BIMI acts as a genuine emblem and helps you reach out to more people in a better way. Cyber Crimes are on a roll so to get on top of these agendas, we as marketers improvise to help reach better security and legitimacy. But this is more than a logo, the whole process of this authentication will take you several levels in securing your account for the brand and also your users. So, make the right choice.

Are you a marketer looking to have maximum retention? Click here and you will have the best marketing principles in the biz!

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized BIMI solutions, Do write to us :

BIMI For Email Marketing Read More »

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