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CTR or the CTOR > understand the difference

Written by Vanshitha M

Published on Sep 05, 2024

Introduction

Everyday 319.6 billion emails are exchanged every single day! This amount is as astonishing as it gets, But how do you as a digital marketer know if you can reap the success of email marketing? Let us understand two metrics that can be used to comprehend your email marketing!

Source: uplers

What is CTR (Click-Through Rate)

Click-through rate is often a metric used in the arena of digital marketing to understand the performance of the brand’s advertisement. It is essential to understand the engagement of your work.


CTR is the percentage of the ratio of the number of links opened in an email to the total emails delivered.

 

The average open rate for CTR is 8.29%.

Source: Hubspot

What is CTOR (Click To Open Rate):

CTOR is also used to understand the metrics for digital advertisement.

 

CTOR is the percentage of the ratio of the number of links opened in an email out of the total emails opened.

 

A report gave the analysis:

 

  1. The Average CTOR = 14.3%
  2. Real estate, design, and construction industries = 17.7% (Highest)
  3. Food and Beverage industry = 8.9% (Lowest)

CTR= (Number of clicks / Number of total emails delivered) *100

 

CTOR= (Number of clicks / Number of total emails opened) *100

 

Example:

 

For example, An email has been delivered 100 times, opened 80 times and links are clicked 50 times.

 

CTR or Click-Through Rate = 50/100*100 = 50%

 

CTOR or Click To Open Rate = 50/80*100 = 62.5%

Source: Delivra

What does this mean?

  1. A higher CTOR could mean that the email is well-designed but the target group needs to be corrected.
  2. A lower CTOR and CTR imply that the email isn’t well crafted.
  3. According to the Email and Growth Marketing Manager at Hubspot, CTR provides insights on complete email performance, and it accounts for deliverability and subject line but they also argue that CTOR gives insights on how well the email resonated with your audience.
  4. Hubspot’s marketing team said that they will focus on CTOR since it gives the apt measurement of the resonance of the audience.
  5. Not every email you send may get delivered due to Mail Protection Policy or Google and Yahoo’s policies. So, it’s important to note that here CTOR works better than CTR since you are worrying about opening rather than delivery.
  6. In a nutshell, CTOR focuses on the content whereas CTR focuses on complete email performance.

Benefits of CTR and CTOR:

  1. Email List Hygiene: To understand the interested group in your brand and to comprehend the overall performance of your email marketing.
  2. Optimization: These metrics help us understand if our email is compelling enough and optimize the email’s content, design, and CTAs.
  3. Effort: Email marketing requires effort, hard work, and resources. Ensure that every ounce of the resource you put in reaps the results you want through metrics.

CTR and CTOR benchmarks for each industry:

Source: Campaignmonitor

Source: Campaignmonitor

Source: Mailchimp

How to get better at the email marketing game?

  1. Make the content concise and engaging.
  2. Add CTA (Call To Action) which is a remark you want your audience to perform. Know that until you don’t say an action, the audience won’t do it, Prompt the action. A report stated that using CTA increased action by 28%.
  3. Get your mail verified through BIMI (Brand Indicators for Message Identification) for trustworthiness and to not end up in the spam For content to be read, make sure it ends up in the user’s inbox. If you wish to know more about BIMI, read this article. (BIMI For Email Marketing)
  4. Write the content as if you are directly talking to the audience and clearly address their pain points.
  5. Segment your list to identify the top audience.
  6. Ask for feedback and keep the improvement window always open.

If you wish to know more about CTR for various campaigns, check out this blog

Conclusion:

Email Marketing influences 60% of purchasing decisions. So, evidently, emails are one of the best ways used in digital marketing. Leverage them rightly by utilizing metrics like CTR, and CTOR but understand that many metrics can be used like open rates, bounce rates, etc.
If we are talking about a comparison between CTR and CTOR, in a nutshell, it depends on the marketer. Your brand must come up with a few objectives or thresholds to meet, then come up with a game plan by studying all the metrics that can be used.

 

If you want to stay updated on email marketing, and learn about every metric, stay tuned to our blog here.

Why Retention10:

Retention10 is a top-notch Customer Retention Management used to understand the needs of your brand and customize solutions through funnels, and content.

 

For a Free CRM Audit, book a call with us right away.

Book a FREE CRM  AUDIT !   +918434376567

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Email Us   

Source: appsflyer

CTR or the CTOR > understand the difference Read More »

7 Reasons why you should choose ARPU Analysis.

Written by Vanshitha M

Published on Sep 05, 2024

Introduction

D2C or Direct-to-customer. The sales from D2C in the United States of America reached $175 million in the year 2023. This growth is really exponential and is expected to reach more. For better growth in your D2C brand, Follow the metric ARPU (Average Revenue Per User).

Source: appsflyer

What is ARPU

ARPU is a threshold or a KPI (Key Performance Indicator) referring to Average Revenue Per User or Average Revenue Per Unit. For a SaaS industry, it would be termed as ‘user’, and for any product business, it would be termed as ‘unit’.
This is important to understand the LifeTime Value or LTV of a user to ensure the retention of your brand’s product or service.
It is important to note that ARPU is rather average so it gives us a vague idea of revenue for a period rather than which user is a high spender and a low spender.

Calculating ARPU:

Source: LinkedIn

Example:

Source: appsflyer

ARPU depends on these factors:
1) Pricing: With higher costs, ARPU will be higher.

2) User engagement: With higher user engagement, ARPU will be higher.
3) Accounts: Moren than one user can use one account.
4) Churn rate
5) User base

Why ARPU?

  1. Segmentation: To understand who the highest spenders are and customize marketing efforts accordingly. For example, if the ARPU is more for a user; the marketing of your brand should focus on more products and offers based on loyalty. If ARPU is less, marketing of your brand should focus on activating them and building retention.
  2. Know how to deal with your audience: If your ARPU is low, you can focus on retargeting the right target group or increasing the value of your product or service. It will help track the effectiveness of your marketing and help you identify growth and revenue opportunities. 
  3. Optimize your marketing plan: ARPU provides data and insights on short-term metrics on your brand helping you understand what failed and succeeded giving you a gameplan. Come up with networks from where you reach 
  4. Reduce CAC (Customer Acquisition Cost): CAC is referred to as the cost to acquire a user. For an e-commerce brand, it takes 5x to acquire a customer.
  5. Increase Retention: Lowered Customer Acquisition cost obviously drives retention. Our blog has already highlighted why retention is way better than acquisition. Read our blog here.
  6. Strategize: If your ARPU is low even with more users, fix your pricing range to stay competitive and fix your pricing accordingly.
  7. Measure your performance: ARPU is an excellent metric to measure the performance of your brand.

Difference between LifeTime Value (LTV) and ARPU (Average Revenue Per User)

LTV focuses on the entirety of the business aka the revenue of a customer in the entire time they spend with your brand and ARPU focuses on a certain period.
LTV gives us the threshold for revenue and creates a step-by-step marketing plan.
In hindsight, ARPU boosts LTV.

Strategies for better ARPU (Average Revenue Per User):

  1. ARPU provides insights into the likes and dislikes of your audience, so create a personalized plan that focuses on users and curates products accordingly.
  2. ARPU helps us identify which marketing is better. So, promotions, and offers can be defined through this metric.
  3. Apart from ARPU, you can focus on other metrics like churn rate, subscriber growth rate.
  4. Focus on preparing pricing plan, optimizing your target group.
  5. Personalization and understand your audience
  6. Boost user engagement through push notifications, proper email marketing.

ARPU for every domain:

Every sector has its own ARPU and threshold but mostly its ARPU will be compared to the competition to understand where a brand stands.
For a social media sites or OTT platforms like Facebook, Instagram, Netflix ARPU is based on DAU (Daily Active Users).
Turns out according to statistics, The highest ARPU for social media sites are for TikTok, Facebook, LinkedIn.
Mobile phone servicers base their ARPU on the revenue produced by each sim card.
Instead of ARPU,
Churn rate: The arte at which customers shift to the competitor or stop using your brand.
Subscriber growth: The new additions to your brand.
These metrics can be used to understand the performance of your brand.

 

Pros of ARPU:

 

  1. It is easier to compare with the competition and is often used by investors, management to see the growth trajectory of the brand.
  2. It gives a point to understand their relative measure and a metric to start understanding more about their brand.

Cons of ARPU:

 

  1. ARPU’s values can be distorted and these distortion can be huge.
  2. Other metrics can provide better value than ARPU.
  3. It shows only a timeframe rather than complete revenue.

Conclusion:

Source: Investopedia

ARPU Analysis can help fix a threshold on the revenue and help your brand improve the performance depending on the stand it is in. To get every update on digital marketing and more solutions for your brand’s growth, stay tuned with our blog here.

Why Retention10:

Retention10 is the best Customer Retention Management focusing on an all-round performance on your brand to excel at retention. Retention10 can help you excel at the retention game.
Book a call with us rightaway for customised retention solutions!

Book a FREE CRM  AUDIT !   +918434376567

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Email Us   

Source: appsflyer

ARPU Analysis at a D2C e-commerce Startup Read More »

Using the same ad again? It can lead to creative fatigue and reduce your conversions by 8%. Know how to tackle it!

Written by Vanshitha M

Published on Apr 11, 2024

Introduction

People who saw the ad 6-10 times were 4.1% less likely to buy a product than those who saw the ad 2-5 times. If an ad is shown 1 time more, it might decrease the likeliness of a user’s purchase! This is the reality. Let us understand how we will be able to handle this as a pro digital marketer to ensure your brand’s success.

Source: Enginescout

What is Creative Fatigue?

Creative fatigue refers to the frequency of viewing the same creative elements in ads. When 2 different ads with the same creatives are shown repeatedly, the user perceives the ads as the same. The marketing, and advertisement field is a competitive arena, and the ability to capture people’s focus is really rare. Creative fatigue decreases the opportunity to capture your audience. 

 

As a digital marketer, the outcome we are fond of is to get the maximum CTR (Click-Through Rates) and that can only be possible with an attractive creative. There are thousands of ads circulating in a user’s phone, to gain their attention; it gets a little complicated.

Source: medium

The creative differences can be in text, images, or color differences.

Source: rocketium

The advertisements made its pace back in 1994, the first advertisement was of AT&T which had a CTR of 44%.

Source: peppercontent

Right now, an expected CTR for digital marketers is 0.05% which is tough to attain in this world of high technology.

Measuring Creative Fatigue:

Source: Enginescout

Impact of Creative Fatigue:

  • Higher Cost Per Click (CPC) and decreased Click-Through Rate (CTR). The budget to show a user the ad repeatedly increases CPC but if the user doesn’t take action after viewing the ad, it leads to decreased CTR boosting the budget and decreasing profits.

  • Decrease in Brand exposure: With no engagement, algorithms start to view a user out of the target group, which decreases the brand visibility in social media.

  • Brand annoyance: There’s a fine line between delivering an ad and annoying the users. If an ad is delivered to a person repeatedly, it reduces CTR, engagement, and diversification of the ad.

  • Missing out on ads or decreased relevancy:

Source: peppercontent

  • Performance skinks: With the same creative coming up, the audience will get bored by it and hence the performance sinks.

  • With creative fatigue, you wouldn’t be able to optimize Return on Ad Spend (ROAS).

  • Habituation: It’s a phenomenon where a human mind doesn’t perceive stimuli if it stops being interesting.

Tackling Creative Fatigue:

1) Expand your audience base:

Source: Enginescout

The same creative can be used with other audiences by tweaking it to personalize. This reduces extra effort and creative fatigue.

Example:  rocketium

2) Change your ad:

The variation at which you change your ad depends on your audience and the industry of your brand, to give a sneak peek this image might help you.

Source:  rocketium

3) Do not clutter your ad:

With the rise of short-form content, it is said that the attention span of users has decreased by quite a lot. So, create ads that are catchy, easy to read, and emphasize what your brand is. Trying out innovative ideas like memes, and videos can amp up your game. These can have an impact of 65% on their delivery.

Source: Enginescout

4) Ad Rotations:

Creating 4-5 new variations and changing each variation after a few days can initiate a greater impact.

Source: bannerflow

5) Ad Placement:

Different placements on a webpage have different view %. Every placement has a different way to market. Depending on the ad, few do well at the header and few do well at the footer.

Source: setuppad

6) Update with the seasons:

Get along with the festivals and keep some timely ads to emphasize sales, and offers related to the season. In fact, studies show that seasonal or localization of ads can increase CTR up to 52%.

Source: Enginescout

Source: setuppad

7) Frequency cap:

This lets you customize how frequently a user can see your advertisement.

Source: Enginescout

8) Track and Monitor:

No strategy is the best if you do not take the time to measure the success of your campaign. Proactivity is the best strategy but it’s always not too late to understand the KPIs (Key Performance Indicators) to understand where your marketing stands. A few KPIs’ include CTR, CPM, CPA, and ROI.

Source: bannerflow

9) Variety:

Try out different methods to understand what works for you. Studies prove that live rates and product feeds increase the benefit of ads by 82.7%. If ads use in-banner videos, they have a higher CTR of 18.4%, and 55.2% of all weekend CTR is through mobile phones, So try optimization, and different placement to avoid creative fatigue. 

 

There are also interactive advertisements you can opt for. Affiliate programs can help you declutter the advertisements.

Source: peppercontent

10) Say no to intrusive ads:

Do not complicate your ad placement or intrude on the browsing experience of the user. Even the advertisement you show should be seamless. A study shows that the letter ‘F’ is how our eyes scan on a webpage.

Source: Setuppad

Source: Setuppad

Conclusion:

Creative fatigue can be the worst way to handle the marketing of a brand. It takes apart the effort and innovation of the marketer. But for every crisis a marketer faces, we can come up with various solutions.


To stay updated with all the digital marketing news, check out our blog here.

Why Retention10:

The marketing business, especially Advertisement requires key strategies. It requires precise threading which Retention10 can help you attain.

 
Retention10 is the best Customer Retention Management that works on Customer Lifetime Value, Content management, and many more to help you strategies every send.

Book a FREE CRM  AUDIT !   +918434376567

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Email Us   

Heard about Creative Blindness? – what happens if you use the same creative more than once Read More »

Lean what’s best and worst for your F&B industry through this article.

Written by Vanshitha M

Published on Apr 05, 2024

Introduction

Execution of a product is the start of putting your product out there, this is possible with the help of marketing. Marketing is identifying customers and creating, communicating, delivering, and exchanging goods and services. To understand the do’s and don’ts of F&B Marketing, check out this article.

F&B industry:

The food and beverage industry makes up to 3% of GDP. and nearly 2/3rd of the country’s whole retail market.

The Do’s of the F&B industry:

  • User-centric:

According to McKinsey, Personalization can boost revenue by up to 40% more revenue potential and also said that 76% of customers feel frustrated if they do not have a personalized experience. Every customer craves a wholesome experience with your brand.


This can be incorporated through personalized food aka making sure it fits the taste of the person. This can be hard to achieve with mass-scale production but simple steps such as getting the allergies asking about spice levels at a restaurant or creating products that do not have high allergens.

 

The best way is to introduce cuisines. In the recent trend of 2022, The Korean cuisines have swept social media. Focus on the needs of the users.

Source: velocity

  • User-generated content

Dining experiences, testimonials, and reviews are the best to highlight your brand. These establish reliability and trust to set your restaurant on maps. This increases brand visibility and recall. Turns out. 90% of users trust other users more than any promotional content.

This can be incorporated with the help of buzz. Imagine a picture, caricature, or a wall of print that becomes the mascot of your restaurant. Hashtags and mentions in social media immediately create FOMO driving people.

  • Offers:

The right offers can attract users. With localized marketing, set up offers or campaigns related to the locality’s events and festivals. If you wish to know more about whether coupons are the best or worst weapon in your arsenal, do check out this blog.

This can also be incorporated as a GWP (Gift With Purchase) campaign offering a 1+1 or code that can redeemed boosting loyalty. An example of this can be a free bottle provided by the “Boost” brand.

Source: Amazon

  • Contests:

The right activities and giveaways spark an interest in enhancing brand visibility with the users.

An example of this can be keeping a game for a free softy in the brand ‘McDonalds’

  • Feedbacks

Learn what works for your audience. Even in the F&B business, there are multiple ways you can establish your brand. Understand the users simply by ‘asking them’, a small reward at the end of feedback can be a value ad.

  • Collaborations:

Influencer marketing is one of the top trends in the marketing arena now. Leverage the trends to ensure seamless collaboration.

You can always look to collaborate with local farmers to market the fresh ingredients and the campaign to support farmers.

To incorporate these, be sure to choose an influencer who aligns with your brand’s value. As an F&B industry, food bloggers should be at the top of the list.

Don’ts of Marketing in the F&B industry:

  1. Do not ignore the feedback of a consumer.

  2. Be transparent with your ingredients and labeling. Recently, many situations arose due to misleading packaging and wrong promises. Establish reliability with the users.

  3. Wrong SEO: As a local dining, be sure to focus on local Search Engine Optimization so the nearby users will take up your restaurant.

  4. Don’t miss out on targeted marketing through segmentation of your TG (Target Group) to enhance your marketing style.

  5. Do not underestimate the power of good visuals, F&B industries thrive on curating the cravings of the users. The tip from our side is to allot more budget to photography and editing.

  6. Higher engagement with higher accuracy and updates in your social media profiles. Stay updated with trendy cuisines and do not forget to update your profiles.
Examples of marketing campaigns you can use in the F&B industry:
  1. Timing-sensitive: You can post the marketing campaigns wrt to different food timings like lunch, breakfast, dinner, etc.

  2. Subjective: Use relativism to tap into different local cuisines and market accordingly. For example, tea and biscuit, Biryani, and coke are 2 favorite combinations of Indians. Acknowledge these and curate marketing campaigns accordingly.

  3. Relate: Understand the localities. See if you can use the weather or a festival to push forward your food. Examples of this can include Zomato’s quirky notifications according to weather, IPL season, or festivals.

  4. Use visually appealing content: Food always makes a person’s stomach rumble, Use this to cash in the cravings of people.

  5. Cater to the trends: In the COVID era, we saw the famous Dalgona coffee or Korean cuisine reaching a hype. As time goes by, people’s preferences, tastes, and trends change. Understand them and create campaigns accordingly.

Example of worst campaigns:

Crystal Pepsi:

Source: peppercontent

As the name suggests, it was Pepsi that was rather clear.

 

This product was a failure in the industry since
a) Taste difference.
b) Customer expectations weren’t met.

Conclusion:

Marketing differs from brand to brand, Especially as a F&B brand, the competition is high. To set the bar for your brand, Be sure to follow the tricks and stay connected with our blog so you know A-Z in marketing.

Why Retention10?

Retention10 is the best customer retention management that can help your brand stay different. From providing essential ways of curating the right content to creating the best funnel to understand customer lifecycle, We are here to stay!

 
For customized retention solutions, Book a demo call with us right away.

Book a FREE CRM  AUDIT !   +918434376567

Thanks for reading.

Share this article

    

Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Email Us   

Top 5 Must not Have Campaigns for F&B Brands Read More »

AI on the radio, stay tuned with the latest news of AI in Customer Retention!

Written by Vanshitha M

Published on Apr 04, 2024

Introduction

Artificial intelligence (AI) has gained much traction throughout the world in the past year. Artificial Intelligence has made every job easier.

 

Customer Retention is a key term used in marketing stating customer loyalty and how it’s pivotal in the current market to retain clients than acquire.

Source: LinkedIn

Why incorporate AI in customer retention?

We have already discussed why Retention is a must, do check out this article to understand why Retention is better than Acquisition.

 

Here’s why AI has revolutionized the retention game

 

→ High Engagement: While understanding the user, AI uses targeted marketing to engage the audience in the way they like.

 

→ Value and Nurturing: Users have always wanted brands to recognize their importance and individual opinions and AI can help achieve this.

 

→ Automation: Repetitive tasks are eliminated by AI. You can ensure a single application to stream; ie, all marketing data.

 

→ Personalisation: The craving for customized marketing of the user never stopped but manual personalization is always impossible with the help of segmentation and AI, we can personalize many users easily.

 

→ Real-time analysis and understanding of consumer behavior.

 

→ Predictive analysis can help your brand understand the interests of the audience and help mitigate high-risk users.

 

→ Advocate: With great customer experience comes along great testimonials that will bring in new users.

Best AI tool

There are multiple AI tools available at your disposal. Some of them include

  1. ChatGPT3
  2. Google Ads
  3. Google Analytics
  4. Chatbots
  5. SEMrush
  6. Grammarly
  7. Jasper
  8. Mail Chimp
  9. Surfer SEO
  10. Brand24

There is always a discrepancy in the right answer to such a question. The best tool in Artificial Intelligence can be a mixture of tools and tactics. The AI you incorporate into your brand depends on your field, competition, and product. But staying ahead of the curve can help your brand stay at the top.

Why Retention10?

Retention10 is the best Customer Retention Management that can help solve all your retention problems.

 

Helping you stay on the trend and strategizing every second is how Retention10 can help you perfect your retention.

 

To know more, book a demo call with us right away!

Conclusion:

AI is here to stay and Retention is a must! A symphony with this duo can help upgrade your brand. From the moment the user comes to your brand, through the onboarding journey and identifying at-risk users create customized marketing techniques to bring them back. If you wish to know more about the Onboarding procedure, check out this article. And if you wish to know more about bringing back inactive audiences, check out this article here. If you wish to learn more about AI in customer retention, Do check our blogs
Book a FREE CRM  AUDIT !   +918434376567

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Email Us   

AI and customer Retention – Top AI tool can change your retention game Read More »

An A-Z guide to retention marketing.

Written by Vanshitha M

Published on Apr 04, 2024

Introduction

Retention is an art, but only a few can crack it. To sort out this play, we have compiled the best strategies for a beginner at Retention Marketing. I have read the book from WebEngage to help every beginner start their journey. You can download their ebook here.

This is an overview of the book:

1) Why Retention over Acquisition:

Not retaining the acquired users will create a waste of resources and hard work. So, the CAC (Customer Acquisition Costs) increases. This is a great analogy given by WebEngage.

Source: WebEngage

So, this book asks marketers to focus on retention rather than acquisition.

Source: WebEngage

But this is not a mere talk, there’s data to back this data:
  1. Increasing customer retention rates by 5% boosts profits by 25% to 95%.

  2. It costs 5 times more to retain a user.

  3. 70% of respondents agree that it’s cheaper to retain than acquire.

  4. Retained users spend 31% more and 50% are more likely to try a new product of your brand.

2) The change in the marketing funnel:

Previously, the marketing funnel used to look like this;

Source: drip

This was too focussed on acquisition but as the world moved to understand the importance of retention, the funnel changed to;

Source: WebEngage Ebook

This focuses on the Customer Life Cycle and ensuring better engagement with your brand.

This marketing includes
  • Awareness: Find the target audience who might be interested in your product/service.

  • Engagement and Discovery: An onboarding experience. We at Retenetion10 also wrote an article on this, check out that blog here to know how to on-board your user in style.

  • Purchase and Adoption: This is a CTA to guide and lead your users to make a purchase.

  • Ensure to fulfill the needs of users constantly so they don’t move to another brand.

  • Retention: Ensure customer service and updated products that fulfill your user’s needs so keep coming back to your brand.

  • Expansion and Advocacy: Keep marketing that makes sure your users advocate your brand to others. You can check out our blog on Loyalty vs Retention here.

3) Will you lose your USP (Unique Selling Proposition)?

Knowing the strategy but not getting the right approach is where you lose track.

 

The way a B2B brand and a B2C brand deal with retention and users vary.

Source: WebEngage Ebook

4) Why do only 21% of B2C companies have a retention team?

  1. Even if the data doesn’t agree, people are still valuing Acquisition over Retention.

  2. Communicating with the audience is tough.

  3. Optimizing the marketing between different devices is tough for the brands.

  4. A perfect threshold should be held between communicating and not spamming.

  5. The personalization is given utmost value in retention but this is difficult in the practical sense.

  6. The way a copy or content works is changing every day, and the attention span is reduced.

  7. Understanding the intent of the users can be tough to comprehend.

  8. Leverage this technology.

In a nutshell, pave the way to communicate, engage, retain, and monetize your users more successfully.

5) The technology that can make this procedure easier for you:

Machine Automation, A platform suited to understand your user’s needs.
  1. Identify users and user behaviour.

  2. A synonymous marketing campaign across all the channels.

  3. Not communicating on the whole or over-communication as spammy is wrong.

  4. Make sure all the engagements are on one platform.

  5. Analyze all your campaigns and set a threshold for everything.

  6. Test A/B and expand the successful campaigns.

  7. Design and Optimize then execute.

6) An overview:

Consumer Marketing was about product/service visibility.

→ The traditional ways are out of tradition.

 

→ Customer acquisition without retention like a leaky bucket.

 

→ The shift allowed for customer-centric businesses.

 

→ Communication with the users to improve CLTV (Customer Life Time Value).

 

→ Establishing a funnel that makes users become ambassadors of the brand to spread the value.

 

→ A B2B purchase is based on logic whereas a B2C purchase is based on emotion. Work out the game plan respectively.

 

→ Utilize all the modes and devices of communication.

 

→ Leverage technology perfectly.

7) How to get started with Customer Retention

  1. Identify your users.
  2. Identify your channels of communication.

Source:

WebEngage is a multi-channel user engagement platform that automates communication across users’ life cycles. They want to create personalized experiences for brands on a massive scale. WebEngage wants to bring the human touch back to marketing.

Conclusion:

Marketing has a gameplay that consumes a lot of time and effort but once cracked, it’s easy to follow. But if you want to streamline your retention to ensure maximum efficiency,

Book a call with Retention10 right away.

Book a FREE CRM  AUDIT !   +918434376567

Thanks for reading.

Share this article

    

Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Email Us   

A beginners guide to retention Marketing Read More »

Google and Yahoo’s new email policy! Digital Marketers, Pay Attention!

Written by Vanshitha M

Published on Apr 03, 2024

Introduction

According to a study, 3.4 million phishing emails are sent every single day. In the modern era of rising technology, cyber crimes are paramount and phishing has been the most prominent one in it. Are you a digital marketer enhancing your deliverability and establishing trust with your users with your emails? If not, it’s time you read this article.

Google, Yahoo and the changes in bulk email sends:

Google and Yahoo announced that they will soon restrict the B2B and B2C brands that send bulk emails of 5000 emails every day, but still, if you are sending less than 5000 emails, you still need to authenticate your messages with SPF and DKIM. The users must know they can trust your brand through authentication. These changes are to be made by brands by February 1st, 2024. So, Google and Yahoo are asking for three major changes

  • Authenticate domain sending mails.
  • Reduce your spam emails to 0.3%.
  • Give easy one-step unsubscribes.

Source: litmus

Why should we marketers change our campaigns?

The world is moving towards privacy and security in the ‘big data’ world. We have already discussed in our previous blogs how and why marketers worldwide have embraced Apple’s Mail Protection Privacy.

And how Blue Tick or BIMI (Brand Indicator for Message Identification) of your mail can help build the reliability of a brand.

 

The changes might be for the reasons mentioned:

    • Do not end up in spam: Up to 20% of emails a brand sends never end up in the recipient’s emails. Authentication can ensure you don’t end up in spam.
    • Security: It’s estimated that 96% of phishing attacks happen through emails. Avoid letting others impersonate your brand.
  • An easy-opt-out: This ensures that the users have a choice to be in the recipient list establishing transparency. This will also help us have better metric data.

The biggest point, if your email isn’t compliant with the rules, your mail will be rejected or sent to the spam folder.

 

A poor email deliverability has these issues

Source: redsift

How to authenticate your emails?

You can authenticate it in 3 ways:
  • SPF (Sender Policy Framework): Prevents email spoofing. It established all the IP addresses that are authorized to send an email on behalf of your domain.

  • DKIM (DomainKeys Identified Mail): A digital signature to ensure the credibility of the sender. It uses asymmetric encryption to sign and verify your mail.

  • DMARC (Domain-based Message Authentication, Reporting, and Conformance): Reports on the email authentication results and failures.
This authentication requires brands to send emails that have the same domain name as your “From” email address.

Reducing the spam rate:

The spam rate can unnecessarily create financial losses by sending more on emails.

 

A few suggestions are;

  • According to Optimove, bulk emails are sent at the top or bottom of the hours flagging them as spam. So, choose a different time. They also suggest using a preference center- An interface that enables users to customize and lets them decide what types of messages they want from your brand.

Unsubscription:

A one-time unsubscribe is mandatory now, but this will not hurt your brand since removing the users who do not want to be on the list increases your engagement and open metrics and lets you focus on targeted segmentation and customization. Our article will help you with inactive audiences.   How to incorporate these changes in your email marketing:
  • Set up a CSD(Custom Sending Domain): It authenticates your email sending with your own domain.

  • Prepare your DMARC policy. It helps you secure your account from phishing. If you wish to know more about DMARC, check out our blog here.

  • Ensure that sending domains have valid forward and reverse DNR records, also referred to as PTR records.

  • Format messages according to the Internet Message Format standard of RFC 5322.

  • Keep a tag of unsubscribing.

  • Keep your spam rate below 0.03%, You can see the average of the spam complaints through Google Postmaster Tools. So, take the recipients who aren’t engaging with your emails off the list.

Source: drip

  • The “From” Address:
    Make sure your ‘From Address’ doesn’t contain “@gmail.com” but rather “@YourCompany.com”.

Why did Google and Yahoo incorporate these changes?

Their high source of income stems from emails. And Gmail users are tired of seeing tonnes of spam mail and security issues. Google and Yahoo want to ensure that the emails are safe and real so users and brands keep using emails.

An overview:

Source: drip

Conclusion:

It’s estimated that 60% of purchases are influenced by email marketing. Emails are the best way to connect with your users but with the new restrictions and privacy changes, it is important to advance with the changes and help your brand upscale.

Why Retention10?

Retention10 is the best customer retention management that will update you with all the latest marketing strategies and help your brand reach the top by authenticating your emails.

 

So, if this jargon is too much, we can help you sort it out Contact us right away for customized email marketing solutions.

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( Research & Content Marketer )

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User-to retain or to be loyal? Spot the difference to lead!

Written by Vanshitha M

Published on Apr 01, 2024

Introduction

Are you a digital marketer, who rightly knows the difference between loyalty and retention? What will it get you, rightly tapping into the nuances can help you leverage both terms and help with upscaling your brand!

Source: outboundengine

Difference between Loyalty and Retention:

Retained users are the ones who buy from your brand again but loyal users are the ones who preach your product to others.

 

→ Retained users may be just waiting for a chance to use the product of the competition but loyal users are the ones who stick with your brand no matter what.

 

→ While retention is about “if the user will buy your product” ” loyalty is about “the level of engagement the user has with your brand.”

 

→ When can you ask for a referral?

  • When the value has been provided and the user recognizes that value
  • Understand the client completely and personalize the ‘ask’.

→ What referrals can you ask your users?

  • Traditional: Ask for referrals and give rewards to the ones who do refer.
  • Testimonials: The real opinion can matter a lot and can be included in a website or content.
  • Reviews: Online reviews can add a lot of value to your brand.

Why Loyalty?

→ Loyalty creates resistance for the users to move to the competition.

 

→ Loyalty is like the “money that generates money”, with more referrals and high revenue, loyal users create a whole economy for your brand.

 

→ Loyalty helps create a block in the user’s mind so they share your product’s enthusiasm as much as you.

 

→ They are more engaged with your brand and provide you with feedback.

Source: queueit

Measuring Retention and Loyalty

“Retention Rate= (Total customers at the end of the period-New customers acquired)/Customers at the start of the period*100”

Loyalty Rate is rather a mixture of many metrics and doesn’t depend on only one formula.

How to improve loyalty?

  • Customer reviews: Knowing what your customer wants is the best way to get ahead of the curve. Reviews are the best way to understand any dissonance customers have.

Source: outboundengine

And use the information you get to categorize users into different domains to serve them better. This can be called the “NPS-Net Promoter Score”, which is used to understand what customer feels about the brand exactly.

Source: outboundengine

But this often might not be the best way since the NPS wouldn’t give us the ‘reason’ or the ‘why’ to the customer’s bad review.


These scores talk about 3 prime behaviors:
i) Expansion: The amount of sales we get from the loyal users or the increase in buying of products from loyal users.

 

ii) Influence: The amount of influence, loyal users get from your brand or the degree to which your brand can positively impact the loyal users.


iii) Advocacy: The amount of people loyal users refer to or the extent to which loyal users can promote your brand.

  • Loyalty program: These programs have been designed to reward the customers who were with your brand through everything. These rewards can be everything from discounts to coupon offers. If you wish to explore the world of coupons more, check out our blog.

Source: raven360

Calculate these metrics to understand where you stand.


a) Net Promoter Score:

It is the level of customer satisfaction and probability of referrals.

“Net Promoter Score = % of Promoters – % of Detractors”

 

b) Repeat Purchase Rate:

The customers who return to your brand to purchase your product or service again.

“Number of Returning Customers / Number of Total Customers.”

 

c) Upsell Ratio:

It is the number of customers who make repeated purchases but with more than one type of product from your brand in a given time frame.

Upsell Ratio” Customers who bought more than one type of product/customers who bought one type of product”

 

d) Customer Lifetime Value (CLV):

The revenue generated by each customer.

“Customer Value * Average Customer Lifespan.”

 

e) Churn Rate:

“(Lost Customers ÷ Total Customers at the Start of the period) x 100%”

 

 

Every metric is used to understand the amount of deviation and help you take steps to address the situation.

  • Just ask! It’s often a case that, brands are anxious to ask for referrals but proper tact and direction can help users help in spreading referrals.

  • Ensure that the users maximize the product or service Ensure that they know every tiny function of your product or service.

  • A study showed that onboarding is the third biggest reason for churn and 86% of more people stay loyal to better onboarding procedures. If you wish to know more about welcoming people perfectly, check out our blog here.
If you wish to know more about retention and a path to achieving it in the simplest language, check out our blog here.

Which is the best policy?

Well, I would say that combining both loyalty and retention as a whole to create a program that is meant to leave your users in awe is the best! Retention may or may not lead to loyalty but loyalty will lead the users to retention. In the end, all the jargon is to emphasize the importance of long-lasting relationships with better engagement with the users. But one certain thing is the benefits of loyalty/retention:
  • Let’s debunk a myth: Many believe that acquiring new customers is easier and fruitful but the truth is that the existing customers already know your brand and you’ve already secured a spot in their minds. They are already familiar with your environment so would be encouraged to buy again.

  • According to a study, increasing retention by 5% can increase profits by 25-95%.

  • The likelihood of converting unknown users hovers at a modest 5-20% while the probability of known users buying is 60-70%.

  • With less effort in acquiring, you can focus on the growth and enhancement of your product.

  • Customer satisfaction can give you word-of-mouth marketing! Remember that satisfied customers are your best retention strategy.
Achieving loyalty can be similar to attaining retention, the steps can be similar but loyalty is tough to gain. Loyalty can help us be at the top of the game but to get there takes time. Communicate with your users and create a stable ecosystem with them.

Source: raven360

Conclusion:

Well, Loyalty is the best policy, if you are a digital marketer hoping to find the best marketing strategies, get in tune with the nuances of loyalty so you gain the leverage of the best metric rates.

Why Retention10?

Retention10 is the customer retention management here to navigate you through the world of retention and loyalty.

If you are looking for customized solutions and the path to loyalty, we can help you!


Book a call with us right away so you don’t miss out on

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( Research & Content Marketer )

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Is using AI in your CRM helping you or not?

Written by Vanshitha M

Published on Apr 01, 2024

Introduction

Artificial Intelligence has taken the mainstream by the high wave. A study by McKinsey predicted that even if AI is used for business, it will be mostly used for marketing and sales. The effect of AI has been everywhere. And AI, evidently made digital marketer’s tasks easier. But is it advantageous to use Artificial Intelligence in your Customer Retention strategies? Let’s find out more!

Source: LinkedIn

Turns out that 35% of brands have already incorporated AI, which is estimated to reach 50%.

What is AI-generated content?

AI-generated content is any written or visual content created by Artificial Intelligence. This creates high-quality content over a shorter period of time with nuances taht fit apt to teh situation.

How is AI helping brands?

AI has helped brands with several domains.

Source: Explodingtopics

50% of marketers use AI.

 

53% of marketers use AI for data analysis.

 

But,

50% of marketers are concerned over data privacy and ethics while using AI.

Source: explodingtopics

AI: Good or bad? The good side of AI:

  1. Improved efficiency: Leave the boredom of repetitive tasks. AI looks for the easiest way to attain a goal and reduce the time. With the easiest customer segmentation, personalization, and improved ad targeting, Marketers can get their job done easily.

  2. Fast and accurate customer data processing: All the data from every source of your marketing campaign can be collected and analyzed with AI.

  3. Personalization: AI tracks the data of users; including browsing history, and searches, and recommends products accordingly. 91% of users will buy more if they have customized recommendations. Chatbots can streamline a personalized journey for any user. 76% of users feel frustrated when they don’t have a personalized experience with brands.

  4. Optimized Marketing campaign: Every campaign is better with personalized messages that can be delivered with the help of AI.

  5. Decision making: WIth predictive analysis through history and data-driven insights to foster the decision-making process.

  6. Lack of connection: The most important checklist in a marketer’s book is to connect with the audience which cannot be possible without human intervention.

The bad side of AI:

  1. Data Privacy: Throughout our blogs, we have already raised a concern for users who desire transparency but with AI, you have no control over the consumer data.

  2. Biases or inaccurate information: Even small mishaps with the data can create inaccurate information and lead to mistargeted advertisements. AI cannot analyze feelings or emotions. Algorithm errors are prevalent in the domain.

  3. Lack of creativity: AI is reliant on humans, The “what” can be said by AI but the “Why” should be figured out by us marketers. Over-reliance can also create havoc on the brand. It can also look repetitive or duplicated. Example: The AI can let us know that the brand didn’t reach its targets but how and why should be the reason behind it.

  4. Lack of human touch: No matter how evolved the AI gets, people still crave human intervention, and the chatbox isn’t suitable to replace humans no matter how emotional it gets according to marketing if the chatbox actually looks too much of a human, it gets creepy for users.

Is Artificial Intelligence beneficial for your marketing?

Well, yes and no! The way you leverage AI and incorporate it into your campaigns matters but if you rely entirely on AI, it will create an emotionless campaign making users lose connection with the brand. Understand the nuances of AI and how you can make every task simpler with it.

Conclusion:

AI is the buzzword we hear every day, but is it overhyped or hyped rightly? That’s what this article wants to figure out. But in the end, it’s all about what steps you as a marketer take to get better at this game. Stay on top of the trends but figure out how to leverage them for maximum efficiency.

 

So, Comprehend to leverage Artificial Intelligence rather than relying on them.

Source: explodingtopics

Why Retention10?

Retention10 is the customer management you are looking for! We understand that the jargon of digital marketing gets too much, so we bridge the data to you! With the right metrics, content that sticks, and A to Z features to help your brand retain the best.


Book a call with us right away so you can get the perfect retention strategies.

Book a FREE CRM  AUDIT !   +918434376567

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( Research & Content Marketer )

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84% of users engage more with customer loyalty programs for e-commerce websites.

Written by Vanshitha M

Published on Mar 14, 2024

Introduction

Global e-commerce is valued at USD 3896640.0 Million in 2022 and will reach USD 7014845.0 Million in 2028, with a CAGR of 10.29% during 2022-2028. The market size makes it more important for us to retain users establish strategies and boost customer loyalty programs for e-commerce websites. 

 

If you want to understand the perfect tricks to help boost your user loyalty or are you a digital marketer who can effectively leverage these loyalty programs? Check out this article to help integrate these features into your brand.

Effective customer loyalty programs for e-commerce websites:

What is loyalty and its effect on your brand:

  1. Loyal users stay with you even with higher competition ensuring a competitive advantage.

  2. Loyalty ensures referrals and more passive revenue for your brand through positive word-of-mouth and higher social media visibility.

  3. Loyal users increase engagement with your brand and they share the same enthusiasm as much as you.

  4. Loyalty ensures the long-term growth of your brand.

  5. The perceived brand value exponentially increases with the increase in loyal users.

  6. Statistics show that 84% of users engage more with customer loyalty programs for e-commerce websites.

  7. Loyalty introduces your brand to a new audience group.

  8. Higher chance of activating the inactive audience.

  9. Customer Life Time Value (CLTV) increases so it improves the frequency of buyings of the users.

Source: queueit

Curating the perfect loyalty programs:

  • Have a clear plan: Understand your goals. You can always use the SMART principle (Specific, Measurable, Attainable, Realistic, and Timely) to create a proper plan for giving rewards to your users. Get a timely understanding of your users to customize rewards for each person.

  • Multiple channels: Figure out which of your users will be able to get the rewards. You can use channels like referrals, repeat purchases, reviews, and many more through different social media channels.

  • Feedback:Continuous evaluations and communication with your users ensure that you know what your users want. Feedback can not only improve loyalty but also a vice-versa situation where loyal users can give you honest feedback improving your product and brand.

Source: outboundengine

  • Loyalty tiers: Introduce a program where increased engagement increases exclusive gifts to ensure better loyalty.

  • Make it simple: An easier interface and a better user experience with your brand reduce churn rate and increase loyalty.

  • Gamification: Brands can also use games to get their rewards. For example, spin a wheel for retention with the brand. Fun tasks and activities can unlock different badges.

  • Choose the right loyalty program for your brand: There are multiple loyalty programs like tiered programs, points-based programs, value-based programs, universal programs, VIP programs, partnership program, hybrid program, and paid programs. This would depend on the industry you are in, the target audience, the demographic, and user behaviors.

  • Invest in a good loyalty program software: There are many good softwarres that can help you streamline all these points and offer you one interface to solve all your retention problems. It will give you insights on different retention metrics.

  • A/B Testing: A/B testing is a form of experimenttaion youd cna do on your cmarketign copies to help you understand which poster resonates with your users more.

  • Different ways to boost loyalty: a) Asking users to refer your brand to someone. b) Asking users to leave a review or a testimonial. c) Distributing surveys. d) Competitions to boost enaggement.
Examples of customer loyalty programs for e-commerce websites Loyalty programs are observed in many cases. If you are offered a loyalty card when you go shopping, coupons for your next purchase with the brand, Rewards for more purchases, and many more.

a) GPay:

Google Pay does a great job of retaining its users by offering scratch cards for each purchase.

Source: Medium

b) Flipkart

Source: openloyalty

c) Sephora

Source: openloyalty

Conclusion:

e-commerce is one of the fastest-growing biz in this digital era. To ensure your e-commerce brand has solid customer loyalty programs for e-commerce websites, make sure to stay updated with the new programs coming up.


If you would like to streamline all the new information and get your brand customized solutions for customer loyalty programs for your e-commerce website, Book a demo call with us and stay tuned with our blog.

Why Retention10?

Retention10 is the best Customer Relationship Manager that helps you with customized solutions to help your brand reach its drema retention metrics. Whenever the jargon gets too much, book a call with us! So we can help you from A-Z in Customer Retention.

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( Research & Content Marketer )

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