Gamify your Marketing: get ahead of the curve in 2023!

Written by Vanshitha M

Published on Nov 21, 2023

Introduction

Ever thought about the beauty of adding innovation and fun to age-old methods of Customer Retention? I mean, why the boring old messages? I’m here to show you how to engage your audience in a more exciting way. It’s time to gamify your retention strategies and bid farewell to boring your audience.

Source: customerthermometer

What is Gamification?

Gamification involves infusing gaming elements into the traditional marketing to increase interaction and loyalty. The Digital Games sector is expected to reach a remarkable revenue of $334 Billion in the year 2023.

Why is Gamification Important:

Tap into the audience space: Games have the power to connect with the human psyche, so we can have the prime opportunity to secure a spot in the customer’s mind.
Personalized journey: According to a report by McKinsey,
Positive marketing: According to research, gamers tend to be more active on social media, exponentially increasing the visuality of the brand and word-of-mouth referrals.
Enhanced Rewards: Games have the innate quality of ‘rewards’, positively influencing consumer behavior and conversion rates.
Foster Competition: The competitive edge can make people come back to the game, making it a key aspect of gamification.
Habitual: Games can form habits for players so they view it as fun and enjoyable.
Increased ROI: Our brand also needs funds to reward the players. A proper plan and introducing incentives with apt value can help the brand increase Return On Investment (ROI).
Boost Loyalty: A study found that users who played a game with a brand before are
Engagement: According to an article by Forbes, 80% of millennials and two-thirds of baby boomers appreciate gamification for its ability to foster engagement with brands, and digital marketing enthusiasts know how much users love engaging with a brand.
Statistics:
Continuous messaging and posts can get annoying for a user but games are the perfect way to show that the users are valued.
Increased engagement: Leveraging these games can let brands identify information and also engage the audience towards the brand.
70% of people enjoy gaming elements while shopping online and 42% of users enjoy gaming in-store.

Source: LinkedIn

What are the games that can be included in the brand:

Tasks: Challenges that can be tracked to monitor the progress of the engagement of the audience.

Source: customerthermometer

Example: Duolingo

Streak: Rewards that are achieved by users when they visit the brand or app often.

Source: customerthermometer

Example: Snapchat

Ranks: Every sale can help increase the metric of ranks and they can categorized into ranks such as gold, and silver.

Source: customerthermometer

Example: Call of Duty

Source: customerthermometer

Example: Google Pay

Plan the gamification:

There are many types of games and different rules that you can’t ignore. Here are some of the rules of the game you need to keep in mind:

Set the goals: Visualise the outcomes you wish to see. Lay out the structure of the metrics you want to use.
Understand your target audience: Think about which games your users will love the most and incorporate them into your loyalty program.
Optimize: Users have their own preferences on the device. So, optimize the games to fit devices with an interface that is user-friendly but a study has shown that mobile device usage surpassed desktop.
Social Media: Adopt special rewards for social sharing to increase engagement.
Community networking: Make it competitive by rankings and rewarding accordingly.
Make it immersive: Storytelling can be a better way to create an immersive, interactive game with the audience.

Brands using Gamification:

HP: Introduced a program called ‘HP Planet Partners’ to encourage recycling with their users and customers can earn rewards and discounts by recycling their products.
eBay: Incorporated an initiative called ‘eBay bucks’ so users can earn points wherever they buy on eBay, and the points can be reused for discounts.
KFC: An interactive marketing campaign called ‘Shrimp Attack’ where the user has to save the KFC castle from Ebi Shrimp.
Nike: “Nike Run Club” is used to motivate physical activity amongst the users. Coaching, Challenges, and rewards are part of the initiative.

Gamification in marketing:

a) Spin the Wheel.
b) Word games
c) Quizzes.
d) Scratch cards.
e) Scavenger hunts.

Emails:

Source: mailmodo

SMS Marketing:

Source: textmunication

Push Notifications:

Source: moengage

Whatsapp Channel:

Source: landbot

Conclusion:

If you still believe that your brand shouldn’t gamify because it doesn’t fit your audience, try and test it since Games tap the innate qualities of the minds of users. It’s always better to test and analyze the feedback.

According to an article by Conten.t in LinkedIn, “The success of gamification lies in its ability to leverage basic human desires for competition, reward, and achievement to motivate customers to perform desired actions, such as making a purchase, completing a survey, or sharing content on social media.”

Why Retention10?

We are a perfectly curated team to understand and meet your needs for every customer retention strategy. Apart from Gamification, there are many techniques to level up your game. We can help you navigate through these threads of marketing. Join us now!

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