Gamify your Marketing: get ahead of the curve in 2023!

Written by Vanshitha M

Published on Nov 21, 2023

Introduction

Ever thought about the beauty of adding innovation and fun to age-old methods of Customer Retention? I mean, why the boring old messages? I’m here to show you how to engage your audience in a more exciting way. It’s time to gamify your retention strategies and bid farewell to boring your audience.

Source: customerthermometer

What is Gamification?

Gamification involves infusing gaming elements into the traditional marketing to increase interaction and loyalty. The Digital Games sector is expected to reach a remarkable revenue of $334 Billion in the year 2023.

Why is Gamification Important:

Tap into the audience space: Games have the power to connect with the human psyche, so we can have the prime opportunity to secure a spot in the customer’s mind.
Personalized journey: According to a report by McKinsey,
Positive marketing: According to research, gamers tend to be more active on social media, exponentially increasing the visuality of the brand and word-of-mouth referrals.
Enhanced Rewards: Games have the innate quality of ‘rewards’, positively influencing consumer behavior and conversion rates.
Foster Competition: The competitive edge can make people come back to the game, making it a key aspect of gamification.
Habitual: Games can form habits for players so they view it as fun and enjoyable.
Increased ROI: Our brand also needs funds to reward the players. A proper plan and introducing incentives with apt value can help the brand increase Return On Investment (ROI).
Boost Loyalty: A study found that users who played a game with a brand before are
Engagement: According to an article by Forbes, 80% of millennials and two-thirds of baby boomers appreciate gamification for its ability to foster engagement with brands, and digital marketing enthusiasts know how much users love engaging with a brand.
Statistics:
Continuous messaging and posts can get annoying for a user but games are the perfect way to show that the users are valued.
Increased engagement: Leveraging these games can let brands identify information and also engage the audience towards the brand.
70% of people enjoy gaming elements while shopping online and 42% of users enjoy gaming in-store.

Source: LinkedIn

What are the games that can be included in the brand:

Tasks: Challenges that can be tracked to monitor the progress of the engagement of the audience.

Source: customerthermometer

Example: Duolingo

Streak: Rewards that are achieved by users when they visit the brand or app often.

Source: customerthermometer

Example: Snapchat

Ranks: Every sale can help increase the metric of ranks and they can categorized into ranks such as gold, and silver.

Source: customerthermometer

Example: Call of Duty

Source: customerthermometer

Example: Google Pay

Plan the gamification:

There are many types of games and different rules that you can’t ignore. Here are some of the rules of the game you need to keep in mind:

Set the goals: Visualise the outcomes you wish to see. Lay out the structure of the metrics you want to use.
Understand your target audience: Think about which games your users will love the most and incorporate them into your loyalty program.
Optimize: Users have their own preferences on the device. So, optimize the games to fit devices with an interface that is user-friendly but a study has shown that mobile device usage surpassed desktop.
Social Media: Adopt special rewards for social sharing to increase engagement.
Community networking: Make it competitive by rankings and rewarding accordingly.
Make it immersive: Storytelling can be a better way to create an immersive, interactive game with the audience.

Brands using Gamification:

HP: Introduced a program called ‘HP Planet Partners’ to encourage recycling with their users and customers can earn rewards and discounts by recycling their products.
eBay: Incorporated an initiative called ‘eBay bucks’ so users can earn points wherever they buy on eBay, and the points can be reused for discounts.
KFC: An interactive marketing campaign called ‘Shrimp Attack’ where the user has to save the KFC castle from Ebi Shrimp.
Nike: “Nike Run Club” is used to motivate physical activity amongst the users. Coaching, Challenges, and rewards are part of the initiative.

Gamification in marketing:

a) Spin the Wheel.
b) Word games
c) Quizzes.
d) Scratch cards.
e) Scavenger hunts.

Emails:

Source: mailmodo

SMS Marketing:

Source: textmunication

Push Notifications:

Source: moengage

Whatsapp Channel:

Source: landbot

Conclusion:

If you still believe that your brand shouldn’t gamify because it doesn’t fit your audience, try and test it since Games tap the innate qualities of the minds of users. It’s always better to test and analyze the feedback.

According to an article by Conten.t in LinkedIn, “The success of gamification lies in its ability to leverage basic human desires for competition, reward, and achievement to motivate customers to perform desired actions, such as making a purchase, completing a survey, or sharing content on social media.”

Why Retention10?

We are a perfectly curated team to understand and meet your needs for every customer retention strategy. Apart from Gamification, there are many techniques to level up your game. We can help you navigate through these threads of marketing. Join us now!

Book a FREE CRM AUDIT ! +918434376567

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( Research & Content Marketer )

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306 Billion emails are exchanged every day! I can help you stand out!

Written by Vanshitha M

Published on Nov 13, 2023

Introduction

The digital marketing space is always highly competitive. We have to level up our email to block a mind space in the consumer’s mind. In a world where every day 306 billion emails are exchanged! And only 1.2% of emails get clicked. For better CTR and Conversions, you need to stand out!

Enter the email carousel- your ticket to making your brand shine in the spotlight!
Are you a digital marketer hoping to win over the sheer volume of email marketing? Discover the world of digital marketing innovations.

Promotions tab:

Back in 2013, Gmail introduced the Promotions tab with the aim to help users filter out the content but still, many audiences regularly check their promotions tab. To make it visually appealing, Gmail initiated annotations with visual imagery to help brands stand out! Making each product within their reach and every click to directly the product, users can get a wholesome experience with a positive review. It’s a win-win for both your audience and your brand.

Source: mailmodo

There are 2 features of annotation
i) Deal annotation: To display text-based details like code, and expiration date.

ii) Gmail carousels: Create visually engaging content to captivate your audience.

To geek out more on them you can check out this link by Google!

Email carousel:

This new feature is introduced in Gmail to spike innovation by engaging your audience for better reach. You might have come across the various dimensions of change we have seen in social media sites from square posts, post carousels, reels, stories, and many more. But one superior digital marketing technique that swept the world was emails, so let’s understand how they are evolving!

Source: Braze

Show your brand with visuals of products with a hint of spice.

Why email a carousel?

It’s eye-catching and attractive.
It’s concise so users save time by not reading a lengthy message.
It’s trendy and maximizes campaign impact.
10 of your products are displayed in the same place making it an effective email.
Invites users to redeem offers, ensuring coupon visibility.
An effective CTA (Call To Action) is displayed right in front of the audience without wasting any time.
Encouraging the audience to engage more with targeting best sellers.
Usually, subject lines are the only way to capture the audience’s spotlight but now we can expand our email marketing and use carousels to help them connect more with the brand.
It’s seen that 60% of people are more likely to engage with an interactive, innovative email.
With the new innovations, we can’t just rely on subject lines, emojis, and preheaders anymore, broaden our content to hook our audience. Moves beyond subject lines to connect with your audience.

Source: google

How can you enhance your email carousels?

Zoom: With scrolling, each product image pop with zoom functionality.

Source: armadillocrm

Rotation: To view an image better, with innovation! You can show your products on display!

Source: armadillocrm

Journey: With witty animations, create the content you need by taking the users through a cruise!

Source: armadillocrm

Each text, each template: Imagine having content the audience can use with each image! Sounds good, carousel can make it happen.

Source: armadillocrm

Personalisations:

Source: Optinmonster

Personalizing a mail to the audience by understanding their preference can boost your goal to reach conversions but know that there are no 1:1 mail sends but you can always test a larger audience.

Auto-play: You can always set a time interval between each scroll for a seamless experience.
Loop: After the end of the carousel, you can always put the transition on the loop to keep your audience engaged.

How to add an email carousel?

You can just add a pre-written code and add the images you want your users to see and there you go! You can reveal email carousels to your audience.

How to get pre-written code? Well, ask us! Retention10 can help you!

After that, you have to be on the allowed list, where you can reach out to p-Gmail-Outreach@google.com to add your biz to the allowed list!

Why Retention10?

A CRM built as a one-stop solution to get and retain each customer you have!

We can help you enrich each email carousel but in a bird’s eye view, We can help you with everything- Creating content that cooks, Innovation at every step, Best marketing strategies to engage with a wider audience, Giving you the right KPIs and the best of all!
Make you stay updated with each technological advance to help you stay trendy!

Let’s together help your biz upscale, how? Book a demo call with us right away!

Conclusion:

30% of marketers cite that email marketing gives the most ROI! But this is a highly competitive stage! More knowledge, creativity, help, resources, and content are needed at every step! We at retention10 can help you with that!

Book a FREE CRM AUDIT ! +918434376567

Ready to supercharge your email marketing? Contact Retention10 today!

Thanks for reading.

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( Research & Content Marketer )

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306 Billion emails are exchanged every day! I can help you stand out! Read More »

Learn how sweet fish media reduced the churn rate by 12% in 12 months!

Written by Vanshitha M

Published on Nov 9, 2023

Introduction

Hola digital marketers! If you are on the quest to discover the latest tactics for killing your churn rate. I have the perfect podcast for you. Recently, A new podcast was released by Data Box, called “Metrics and Chill” ” a discussion between John Bonini and Logan Lyles (VP of customer experience at Sweet Fish Media).

They talked about the remarkable feat performed by Sweet Fish Media to reduce their churn rate by a staggering 12% in 12 months.Sweet Fish Media is a B2B Podcasting agency, that teaches and creates podcasts to help every brand correctly reach their audience.

What is the Churn Rate?

It is the rate at which customers discontinue or bid goodbye to a company’s product within a time period.

Why did I choose this Podcast?

Amongst the several podcasts present on the internet, this podcast made a difference to me due to its simplicity a staggering impact. Sweet Fish Media and DropBox curated a perfect podcast, simple, effective, and easy to understand. It moved with the progress on

Who is Sweet Fish Media?
Identifying the churn rate.
How they tracked it and delegated it by communicating properly.
Their success story and what key pointers they are taking forward to decrease the churn rate.

Identifying churn:

→ Sweet Fish Media had humble beginnings, They started off as a blogging agency and soon converted into a podcasting powerhouse.

→ Their CEO, James Carbary began building the company by voicing their services on LinkedIn, leading to an incredible surge of 60-70 customers. They tripled their revenue by having MRR (Monthly Recurring Revenue) of 3000-5000 per customer.

→ Their mission was to build a persona and create a genuine connection with their audience through the power of podcasts.

→ Podcasts were soon taking momentum and Sweet Fish Media Podcast rode the way, to help numerous brands sway with the momentum.

→ They soon observed a major hiccup on the horizon when their churn was huge. By the end of July, they lost 15% of monthly recurring revenue and identified the leaky bucket they held.

→ They lacked a dashboard or precise metrics to analyze their churn rate.

Getting back to the top:

→ Sweet Fish Media immediately took steps to address the problem.

→They leveraged Google Sheets to gain insights on customer count, and revenue percentage, despite being remote, they did a splendid job of communicating and solving their discrepancy.

→ After having a clear picture of their churn rate and its impact, they soon presented all the data and regular updates during monthly all-hands.

→ After communicating the problem to address it, they used engaging graphics to signify the urgency of reducing the churn rate and let everyone be on their toes to reduce the churn rate.

→ Every information they got was easy to observe and effectively communicated the pivotality of decreasing churn rate.

→ During their discussion, they introduced benchmarks to help everyone set specific goals for faster progress.

→ Reviews: They introduced the concept of Quaterly Podcast Review (QPR) to get both; internal and external reviews.
Internal: Reviews, and changes from employees. Anyone who gave better and more innovative ideas was given rewards as an extrinsic motivation.

External: Reviews, and changes from podcast guests/customers.

These reviews had 3 main components:

Where they were
Where are they?
Where do they see themselves?

To comprehend their stance and make changes accordingly.

→ They used metrics to calculate the number of podcast guests that turned into customers.

→ Reviewed stats of podcasts regularly.

→ Asked if any new prospects turned up for brands after the podcast and used the data

Achieving Success:

→ All the steps they took worked like a charm leading to a significant decline in churn rate to 4% in Quarter 4 or December and it continued to decline to 3%.

→ They received tons of positive feedback and customers were ready to invest more in Sweet Fish Media.

→ They stood by the motto, “The value provided or perceived should be higher than the amount customers are paying.”

Roadmap to success and pointers provided:

→ The guest from Sweet Fish Media acknowledged a few authors and gave the pointers like:

Customers want to know what the future with your brand holds for them.
When you are having a tough conversation with a pre-existing client, use the past to bring forth the nostalgic experience, the investment they made, and the biased block your brand already made in their mind.

Pointers they are incorporating:

→ Building a framework to help grade the podcasts to evaluate and improve accordingly.

→ A perfectly curated course on B2B podcasting to learn and help their brand.

Emerging as a top B2B podcasting agency, Sweet Fish Media podcast regained 100 customers by tackling their churn rate head-on.

Why Retention10?

At Retention10, we’ve got the answers to your customer retention questions. With innovative metrics, tailor-made strategies, and flawless execution, we can help your brand achieve unparalleled customer retention. Don’t wait – schedule a call with Retention10 now!

My Point of View:

→ I believe Sweet Fish Media was proactive in ensuring employee and customer engagement. They constructively took every opinion and took steps to make their brand better. Motivation was their top priority to boost the morale of the employees. They created an easy step-by-step guide with complete transparency and communication to ensure no flaws were present.

→ Inculcating a positive workplace with both employees and customers, they have done an impeccable job in making each step simpler and easier by using graphics (With humor and quirkiness).

→ 3 things to learn from:

They didn’t blindside the problem but chose an accommodative approach to rectify it.
Sweet Fish Media owned their mistakes and clearly stated that they were failing the team and external stakeholders.
They didn’t lose their edge by panicking but instead used creativity and innovation with a master plan to help their brand reach the top again.

→ 3 failures:

Sweet Fish Media didn’t even have a dashboard or any sorta metric to pinpoint their churn rate leading to a delay in their plan.
Sweet Fish Media didn’t specify which metric will be used down the line to keep monitoring the churn rate.
Sweet Fish Media didn’t place a Customer Retention Management(CRM) like Retention10 in the first stage.

Conclusion:

Sweet Fish Media’s journey of identifying and reducing its churn rate is nothing short of inspiring. Every brand has its unique challenges, and we at Retention10 are here to guide you through your journey towards becoming the best in your field. Book a call with us today and let’s embark on this retention revolution together!

Book a FREE CRM AUDIT ! +918434376567

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

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Are you a D2C brand seeking Customer retention? Learn what, how, and why, here!

Written by Vanshitha M

Published on Nov 3, 2023

Introduction

The world of D2C brands (Direct-to-consumer businesses) is booming. With online shopping being the biggest D2C, India is the third largest online shopping user! India is home to over 800 D2C brands and is projected to meet a staggering $100 billion by 2025. So this growth would mean intense competition! Here’s an eye-opener: Acquiring a new customer costs five times more than retaining old users. So, sit back and dive to understand how to retain your customers effectively.

What is customer retention?

Activities and Campaigns that will reduce customer abandonment and keeping them engaged with your biz. The art of it all is to convert one-time users to returning users, you can lower the churn rate and establish a loyal consumer base.

D2C Brand has a direct line to communicate with customers, thanks to the data they’ve shared. Rather than focusing on selling bulk products, D2C Brands can nurture a better product and deeper understanding of the user.

You have already gained the trust of some users, make sure to level up and secure loyalty!

Customer Retention Rate formula: No. of customers at the end of the period-No of customers acquired during the period/No of customers at the start of the period*100

Metrics to calculate Customer Retention!

Average Oder Value (AOV): Amount spent by users to buy products of your brand.
Repeat Customer Rate: Customers returning after making their first purchase.
Purchase Frequency: How frequently purchases are made.

Why customer retention?

Let’s debunk a myth: Many believe that acquiring new customers is easier and fruitful but the truth is that the existing customers already know your brand and you’ve already secured a spot in their minds. They are already familiar with your environment so would be encouraged to buy again.
According to a study, increasing retention by 5% can increase profits by .
The likelihood of converting unknown users hovers at a modest 5-20% while the probability of known users buying is 60-70%.
With less effort in acquiring, you can focus on the growth and enhancement of your product.
Customer satisfaction can give you word-of-mouth marketing! Remember that satisfied customers are your best retention strategy.

Improving Customer Retention:

Source: socialbeat

Customer expectations: Be real about what your company really is! Communicating your values aligns you with the right customers.
Connect: Connecting with users is the best way to discover the gaps in your product and deliver on your promises.
Personalized: Even when you are connecting, make sure every mail or message you send should be tailored to their behavior. Relay your product’s purpose and how it can help your user perfectly. According to a report by McKinsey, 76% of users feel frustrated if they don’t have a personalized experience with a brand.
Proactive approach: Become the biz that truly understands the user and review the feedback more.
Use metrics to understand why users are leaving your brand for your competition.
Relate, Gratitude, Feedback: All of your content should resonate with your users or they won’t get connected to your product. Show gratitude to your customers and make them feel valued. Feedback is your golden ticket to improve your product.
Discount: Offer discounts to the existing customer to mark their importance.
Welcome emails can be an effective way to reduce your churn rate. Find out more about this strategy here(Attach the blog on the welcome email campaign).
Leverage social media to connect, personalize, understand, and offer discounts! 70% use social media to identify new products and 47% use it to voice out their opinions.
Testimonials: Make sure to add testimonials and other user-generated content on social media

Source: velocity

Experiment: A/B testing can be the best way to know what content sticks with your audience.
Loyalty Programs: Be it points or discounts for purchases, it can help you retain the loyalty of the users.
A seamless User Experience: Ensure hassle-free delivery, easy returns, and regular app/website updates to provide a top-notch user experience.

According to a quote by Noah Fleming, “I don’t believe you close a sale, you open a relationship”

If understanding all the jargon is giving you a tough time, We can help you! Retention10 is the best Customer Retention Manager. Book a call with us right away so you get hassle-free ideas and analysis of A-Z on your company.

Why Retention10?

Retention10 can help you decode all the intricacies of customer retention. Retention10 can help you with content that sticks, Campaign management, Identifying and solving funnel drop-offs, and keeping you updated with all the changes in the digital marketing world!

Conclusion:

In a nutshell, understanding your users and ensuring their satisfaction is the key to retaining your customers effectively. While acquiring new customers is essential, mastering the art of retention can be even more rewarding. The efforts invested in retention should not be underestimated; they can yield powerful results.

Book a call with us right away to explore the full spectrum of customer retention techniques and make sure you don’t miss out on any opportunities.

Book a call with Retention10 now to revolutionize your customer retention strategies!

Book a FREE CRM AUDIT ! +918434376567

Thanks for reading.

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( Research & Content Marketer )

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iOS 17! Impact on Digital Marketing. Make your CRM compatible.

Written by Vanshitha M

Published on Oct 13, 2023

Introduction

Digital Marketing is a field of segmentation of data of the users. User data has a lot of significance. Staying ahead of the marketing curve is not just an option; it’s a necessity. And with the witness of another transformation of the industry, and with the release of iOS 17 by Apple, another seismic shift is underway. Are you a digital marketer trying to comprehend the new iOS 17 of Apple and leveraging it to the maximum effect?

Unveiling iOS 17: A game changer for digital marketing:

iOS 17 is the latest update on Apple’s Operating System. With over 1.46 billion Apple users worldwide in 2023. So, its significance cannot be overstated. Deep dive into the article to understand how iOS 17 reshapes our approach to digital marketing and our role within it.

Digital Marketing and iOS 17.

Apple’s products have long been a pioneer in security features! And iOS 17 carries this tradition.
Apple incorporated iOS 15 by building the famous MPP(Mail Privacy Protection).
To understand how MPP affected marketers and audiences, check out our article here.

And the story is only gonna create more impact soon. With the iOS 17 launch, there are going to be numerous privacy changes! Changing the whole paradigm of the Digital Marketing world.

The new feature of iOS 17 is

LTP (Link Tracking Protection): Marketers use this, to incorporate links in the URLs of their company’s website to track the info and behaviors of the user, customer retention, and engagement. The iOS 17 restricts this activity.

Source: matomo

Why is LTP integrated into the new iOS?

Link Tracking using third-party software can inadvertently collect personal info along with their online activity paving the path of exploitation. So, many users are wary of tracking procedures. Apple introduced this feature to help users gain control over their data.

LTP is driven by a commitment to user privacy sent over emails, messages, and Safari browsers. If a message or mail is sent with a URL, It will cover the URL with a privacy-preserving link to close the backdoor to the data.

These are the trackers that got blocked:

gclid – Google AdWords / Google Analytics
dclid – Google Display Network
fbclid – Facebook Advertising
twclkd – Twitter Advertising
msclkid – Microsoft Advertising
mc_eid – Mailchimp
igshid – Instagram

These are the trackers that are spared:

UTM’s – Urchin Tracking Module
pk_* – Piwik
piwik_* – Piwik
mtm_* – Matmo
hsa_* – Hubspot
epik – Pinterest
ef_id – Adobe Advertising Cloud
s_kwicid – Adobe Analytics
dm_i – dotdigital
_branch_match_id – Branch
mkevt – eBay
campid – eBuy
si – Spotify
_bta_tid – Bronto
_bta_c – Bronto

Your role as a digital marketer: As a digital marketer, the iOS 17 update challenges you to adapt and innovate. Here’s how you can navigate this new landscape. → Explore Alternatives: Instead of relying solely on tracking, consider leveraging first-party data including email, push notifications, phone numbers, messages CTR, and Conversions, to understand user behavior. → Effect on Social media campaigns: Now, even implications arise for Google and Facebook, so be proactive and collect the data of users with consent when they visit your website. But still, the data on social media including views, likes, and engagement can help us understand which post/content reaches the audience better. You can still measure the conversions and drop-off metrics. → Transparent: There are other alternatives to track your user data; Ask! Customer surveys are the primary and best way to understand your brand from users ’ perspective. Prioritize user trust and transparency by utilizing deterministic, probabilistic approaches and marketing mix tracking. → Harnessing first-party data: These data include a) Website analytics: Page views, visits, time spent, bounce rates, emails, demographics, and preferences. b)Customer profiles: Profiles are the content user fills in while they create an account. Use this data to understand your consumer more and engage through marketing campaigns. c) Purchase history d) Omnichannel engagement: Data collected from emails, physical stores, websites, push notifications, and social media can all be clubbed together to identify user behavior and swap to effective campaigns. → Make your strategy Bulletproof: It’s evident that the world is moving towards data security so, incorporate consented data to meet your metrics. Opt for privacy-friendly CRM (Customer Retention management) Retention10 to ensure compliance with changing data security regulations. → Embrace Change: Digital marketing is dynamic. So, ensure to keep in check all the trends and adapt to the evolving situations. You can always stay updated by checking out Retention10’s blog here!

Source: moengage

Is your CRM Compatible with iOS 17?

It’s pivotal to understand if your Customer Retention Management is aligned with the new landscape. At Retention10 can help you bridge the new tech and fit your brand like a perfect jigsaw puzzle.

Know that the world is moving towards a more private, secure world. Retention10 can help you come up with robust techniques to help your brand rely on first-party data direct user data and various alternatives, helping the aim for a secure world. Adaptability is the key! But being proactive with our approach can help your brand reach the stars! Which can be possible through Retention10. Book a demo call with us right away.

People have grown concerned about the monitoring of their online data. So Apple and many other brands are prioritizing the privacy and security of the users more. This also means that we digital marketers should up our game by enhancing our tactics while respecting our user’s information.

Conclusion:

It’s always important to keep an eye on the changing trends in the digital marketing space. Every day, new tech comes along either benefitting or to detriment the marketer’s efforts. But, one thing’s for sure is how regulated tracking technology becomes soon enough!
iOS 17 marks another milestone in the ongoing shift towards data privacy and security. So be sure to learn and leverage other marketing techniques to level up as a marketer.

Why Retention10?

It’s always tough to make note of all the innovations strolling through the digital world. But, we can help you stay updated with all the information and help you get the best CRM (Customer Retention Management) to enhance each marketing strategy of yours.

We can help you respect each user’s privacy and security by also delivering the top metrics of conversations and CTR (Click-Through Rate):

Content: With content that captures the audience’s eyes, we can help you create content that hooks.
Campaign Management: With a professional team with 10+ years of experience in CRM, our team can help you curate and implement effective campaigns.
Funnel drop-off: It’s often possible that due to many regulations we are handling, the drop-off in our audience is high. We can help you figure it out and rectify it.

Contact Retention10 today and unlock the potential of your brand in the era of data privacy. Together, we can build a secure, innovative, and successful future for your biz. Book a demo call with us right away and take the first step towards reaching new heights in digital marketing.

Book a FREE CRM AUDIT ! +918434376567

Thanks for reading.

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( Research & Content Marketer )

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Inactive users- Hello or Goodbye? Read the article to know more!

Written by Vanshitha M

Published on Oct 12, 2023

Introduction

It’s always tough to see your audience go MIA and you need to bid them bye! It’s said that 22.5% of users go inactive every year. Are you a brand owner or marketer hoping to know whether worrying about inactive users should be on your bucket list? We’re here to help you navigate this territory!

Inactive audience and its effect:

Inactive audience refers to the customers who haven’t opened or clicked your brand’s emails for an extended period, usually 6 months or more. This has 3 troublesome effects-

a) Reduced open and click rates, ultimately lowering your conversions and revenue.
b) Increase bounce and spam rates: This makes your brand unreliable in the eyes of email algorithms.

Source: Popupsmart.com

c) Increase spending: All the time taken to craft a personalized mail or the budget used to market an email is again time, money (If you are using third-party services for metrics), and human resource wastage.

Identifying inactive audience:

You can always turn back to third-party tools to understand all valuable metrics like click rates, open rates, conversions, content personalization, customer interaction, and behavioral metrics, based on your industry and needs can help you categorize active and inactive users effectively.

Types of inactive users:

1. Never-active: Users who never engaged with your emails.
2. Lapsed Customer Inactives: The users used to click your emails and make purchases but have since stopped.
3. Current customer inactive: Inactive users who were once active customers.

How do you know- Win back or let go?

History: Understanding the user’s conversion rate before they become inactive and comparing the metrics to your industry standards can set the pace of your research. This can serve as a great metric to know the value your brand served!

This can be the RFM (Recency, Frequency, Monetary) Model helping you analyze the segmentation of the consumer base into low-spenders and high-spenders. Understanding the audience can help increase the retention of high spenders and improve campaigns on low spenders. This qualifies the consumer base from 1-5 ensuring to update the marketing analysis.

Recency-How long ago did they make a purchase?

Frequency- How often do they make a purchase?

Monetary- How much do they spend on the products?

What it means to ideate losing your users/ Choosing win-back campaigns:

Losing or gaining back can have various implications. An inactive user can

Resource drain: Continuously targeting inactive users can drain your resources and lead to significant losses.
Shift metrics: Metrics hold a high ground in email marketing but inactive users can skew your customization metrics, potentially hindering the creation of new campaigns.
A study showed that Attracting new users costs 5 times more than generating interest from old users. So, making the right decision is crucial.

When you make a decision:

When it comes to dealing with your inactive audience, you have 2 options: Win them back or bid them farewell. After the decision, consider these strategies:

A) Win-back emails:

You can create a sense of urgency by highlighting your brand’s value with your competitive advantage as USP (Unique Selling Point) and how they fit in each user’s life.
Incorporate offers or bonuses to entice them back. Creating value is the best strategy you can use in an email. Remember, there are 306 billion emails sent and received each day. Your mail should stand apart!

Source: Pure360.com

Ask for feedback to understand their preferences and do the needful to improve your approach.
Provide useful inputs and resources at their disposal to go the extra mile in making a difference.

Source: porchgroupmedia

Always test A/B mails even before a user goes inactive by testing out various subject lines and CTA (Call to Action) to know what resonates the most with your audience.
Reinforce the content that made the users subscribe in the first place.
Sometimes it’s not that users don’t want to engage with your emails, they can forget about your brand, According to Sender follow-up and reminder emails have a conversion rate of 3.1% in 2018 and it jumped to 4.3% in 2020.

Source: porchgroupmedia

→ Making sure that the email is personalized, using hooking content, and tracking your metrics is always a given.

Remind them again of the point they loved about your brand and emphasize the pedestal you keep the user on.

Source: ArtofEmails.com

This can be the examples of re-activation emails:

Source: porchgroupmedia

Source: CampaignMonitor

b) Letting them go gracefully:

You can automatically or manually move them off the sender’s list, Move them to a separate list to ensure spending fewer resources on them or Send them an email with a choice to either re-opt in or opt out of your list. 38% of email marketers think that keeping an updated mailing list is the toughest job. Maintaining that clarity can help you filter out useful readers. If nothing attracts you, you can just end the relationship by sending a positive farewell message with a gratitude note leaving a better impression.

Why Retention10?

Looking for the perfect tool to boost your customer retention efforts? Look no further! Retention10 has the expertise and solutions you need. Contact us today to enhance your email marketing content and perfect your customer retention strategy.

Conclusion:

Inactive users-whether a hello or a goodbye can be the goldmine of valuable data! This data can be useful to understand your position in the market. Leverage the data to ensure you understand what they liked about your brand what they didn’t and why did they abandon you! At the end of the day, each business varies, the industry they are and the purpose they serve! Inactive users mean 2 different things for every brand. Asses your brand and users to identify the strategy you can execute.

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Vanshitha Munipally
( Research & Content Marketer )

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North Star Metric- Will this star navigate your brand to success?

Written by Vanshitha M

Published on Oct 10, 2023

North Star Metric

Are you, as a brand ensuring the long-term success of your brand? Is your product or vision aligning with your brand’s success? If you wish to know the answer, get North Star metrics.

What is the whole idea of the North Star metric?

North Star metrics simplify complex business goals so each and everyone can work to achieve them.
An example of a North Star metric for e-commerce can be the number of weekly customers purchasing their first order or Customer Lifetime Value.

How can you find your north star?

Source: finmark

It depends on your brand. In the market there can be three types of aims:

Attention: These brands look to grab the attention of the users. It includes social media like Instagram, Facebook, and TikTok.
Transactional: These brands can have a financial transaction from users as the goal. It includes e-commerce apps like Amazon, and Flipkart or food delivery apps like Swiggy, zomato.
Productivity: These brands have the aim to improve the productivity of users. It can include Zoho and Slack.

Understand your business then use these components to choose one metric!

It should align with your Brand’s preset value
It should drive your revenue.
It should measure customer value.

But this doesn’t mean that you can have only one North Star metric, Multiple North Star metric is also seen in a few businesses.

In a nutshell, the North Star or Polaris is the brightest star in the sky which is also visible to the naked eye and was used for thousands of years for navigation. The North Star metrics in the same way should direct your employees and customers to your values and beliefs by breaking down the final goal and aim into smaller chunks of targets.

You can find the perfect North Star through an in-depth analysis of your brand and through customer feedback.

Why North Star?

North Star metric was used by companies in Silicon Valley to identify and measure their growth in the marketplace. They focussed on sustainable and long-term growth rather than superficial growth.

Communication and alignment: North Star metrics can establish the right tone of your company to the employees and users making sure employees work to reach that goal and users know exactly who they are buying from establishing credibility.
Focus: This ensures that all stakeholders make a decision over product, and marketing to narrow down to their goal. Their target audience is also narrowed down.
User Engagement: North Star metrics can be the best way to know your consumers and bridge the gap whenever they have bad feedback.

Source: finmark

But when you realign your company’s needs and find out your North Star metric isn’t working out well for you then you can always take a step back and reevaluate

Pitfalls of NSM(North Star Metric)

Short-term growth: When a company focuses only on NSM, it can lose sight of the short-term development and strategy of the company.
Wrong destination: If you as a brand choose the wrong North Star and pour all the efforts into the wrong goal, it would be tough to reevaluate the scenario.
Less creativity: When the focus paradigm is shited to only one perspective, it can also mean not trying something that is innovative.

What is Retention?

Retention is the concept of user engagement with your products or services. A 5% increase in your retention can boost your profits by 25%-95%. Retention can be the right marketing strategies, incentives, and coupons to encourage people to convert to buyers.

What is a Winback?

Source: LinkedIn

This is the marketing tactics used by companies where win back has scored the highest

It’s a procedure of reactivating the clientele who stopped purchasing from you or moved to your competition. Winbacks can be Customer feedback, identifying churn rates, and making appropriate changes. Reactivating an old customer can get you 60% more profit than onboarding a new user!

However, most companies focus on retention because winbacks usually cost more in revenue since familiarity with the brand and switch can make them have lower expectations of your product.

How can you measure winback and retention?

There are multiple KPIs (Key Performance Indicators) we can use to understand your audience like retention rate, churn rate, winback rate where each metric analyses customer behaviour and lets a brand know its place in the market.

As a brand, answer each of these questions in the funnel as a North Star metric such as “How many people more should be aware of my brand by the end of this month?”

Industry-wise Customer Retention rates:

Media-84%
Professional services: 84%
IT services: 81%
Insurance: 83%
Software: 86%
E-commerce: 38%
Fintech: 78%

Source: ExplodingTopics

Conclusion:

Experts have said that the North Star metrics focus only on more retention than win back due to which it’s important as a brand you review your products and services by taking as much customer feedback as possible and make proactive changes to the brand. Old and new clients, everyone are key in a company’s growth! Fostering them is not easy and we at Retention10 can help you with Retention as well as Winback! Book a demo call with us right away!

Why Retention10?

Through the entire article, we figured out about North Star metrics and how many KPIs can help you with retention and winback but the secret to customer retention and too many! Join us at Retention10 so we can unravel marketing mysteries together!

Book a FREE CRM AUDIT ! +918434376567

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( Research & Content Marketer )

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‘5 Why’ solves any problem in your company?

Written by Vanshitha M

Published on Oct 5, 2023

Introduction

Source: mindtools

Are you struggling to achieve the reach and results you desire in your business? Well, if there’s an issue in the output, make sure to question ‘why’ 5 times!! The perfect tool at your disposal!

The Five-Why technique:

Introduced by inventor and industrialist, Sakichi Toyoda, the Why technique swept the biz world! He started the Toyoda family company which was soon established as Toyota, Japan’s largest automaker company. The whole motto of the technique is to get an in-depth analysis of the problem to pinpoint the underlying issues and devise well-informed solutions.

Let me give you an example:

Problem: The company didn’t reach the target sales.
The questions:
1) Why didn’t the company reach target sales? The sales team underperformed
2) Why did the sales team underperform? Because they weren’t working.
3) Why wasn’t the sales team working? They lacked a comprehensive plan for the division of labor.
4) Why couldn’t the sales team come up with a strategy? They were unfamiliar with the new product.
5) Why sales team not know the product? The communication wasn’t clear.

Here, we can understand that the sales were reduced due to a communication gap between top managers and the sales team which led to a discrepancy.

The 5 Why template:

The template goes like this;

→ What is the problem?
→ Why did the problem occur?
→ Why did the reason in question 2 happen?
→ Why did the reason in question 3 happen?
→Why did the reason in question 4 happen?

For this analysis to work you need to comprehend these details

Define the problem: Go deeper with the question, identify the root cause of the problem, and when you figure it out work on the cause. Clear Problem reveals a clear solution!
Start with ‘why’: Remember to base the answers on facts rather than emotions. It will facilitate the process of getting a real root cause.
Expect complexity: The vastness of an answer to the question of ‘why’ can reveal layers of interconnected problems.

Source: kanbanzie

Make it right: When you comprehend the problem or multiple problems, act on them accordingly. Make sure the problem doesn’t recur again.
Monitor and document: Come again and make sure the solution left a positive impact. And Document the whole process to learn about problem-solving.

Why ‘5 Why?’

Simpler: Asking yourself ‘why’ can unravel a bigger cause thus unravelling multiple organizational issues.
Recurrent Problem Resolution: If an issue is recurring in nature, relying on a small solution wouldn’t fix the problem, we need to analyze more.
Flexible: 5 Why has always embarked and incorporated in many other analysis metrics such as Root Cause Analysis, Lean Manufacturing, Six Sigma

And you know what?

Toyota, the largest automobile manufacturer in the world, still uses 5 Why and announces it to be “the basis of Toyota’s scientific approach.”

Conclusion:

Mastering 5 whys can be the perfect answer for troubleshooting, quality improvement, and effective problem-solving. Toyota, a major automobile company still relies on the 5 Why technique to understand organizational problems.

To know more about such easy and detailed metrics, Do join us, Retention10!

Why Retention10?

Retention10 has the best solutions for maximum Customer Retention. From knowledge of better metrics, and content that clicks, we have everything your brand is looking for! Book a demo call with us right away!

Ready to unlock the potential of ‘5 Whys’ analysis in your business? Contact us now!

Book a FREE CRM AUDIT ! +918434376567

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Vanshitha Munipally
( Research & Content Marketer )

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Welcome your new user in the right style!

Written by Vanshitha M

Published on Oct 1, 2023

Introduction

Eight out of ten customers look for welcome mail. How will you feel when a person you know wishes you with a broad smile, it’s perfect! But as a business owner or email marketer are you taking the time to greet your consumers? They say first impressions are the best, which applies in the biz world too! Customers are the central part and how you leave a first impression matters! So the welcome campaign is that solid ‘first impression’. You can either get on their good side or the wrong side! Let me help you leave a better impression on the users.

Source: liveagent

What is a welcome campaign?

A welcome campaign is that inaugural email you send to a new user subscribing to your newsletters or buying a new product or service. This is the first interaction they have with your brand in their onboarding journey. Even with all the benefits, 57.7% of brands only send welcome emails, end up in this bracket, and others miss out on this golden opportunity. Welcome emails have an open rate of 30.45% which is a 202% increase.

Why should you consider a welcome campaign?

Source: live agent

Valuable: Make every user feel valued and appreciated. Effective communication can change the entire stance users can have on the brands. I mean, who doesn’t love a heartfelt thank-you note?
Effortless: Welcome emails can be fully automated eliminating the need for manual sends. Sit back and let the magic happen!

Source: CampaignMonitor

This is what welcome email automation looks like.

Credibility: This mail can introduce your brand and its products to your new customers, establishing credibility from the start.
Boost sales: Alexa Engelhart, Vice President of Client Strategy at Power Digital Marketing said that there is a 10-day window between the welcome mail and the first purchase. Craft the perfect welcome series to turn readers into buyers.
New leads: 48 hours is the prime time for your new user to learn everything about your biz and discover any exciting deals you have to offer.
Long-term relationship: Setting the stage for the new user and giving them the right info on what types of mail they can anticipate and what products will your brand give to ensure a lesser churn rate and less subscription rate. Welcome emails can increase by 33% more long-term brand engagement.

How to craft an irresistible welcome mail?

Source: Sender

Clear sender name: Ensure your readers immediately recognize who’s contacting them.

Source:9clouds

Compelling subject line: Make the subject line enticing and attention grabber.

Source:9clouds

Value addition: Any value ad like a coupon, or a freebie can enhance your relationship with the user.

CTA: Call To Action or CTA is the action you can ask your readers to perform. Make it clear and compelling.

Source:9clouds

Contact info: Make sure to add all of your social media handles so the readers can know better ways to connect with you.

Source:9clouds

Easy unsubscribe link: This can better filter out your audience to get better engagement rates and to test which actually suits the preferences of your audience.

Clear message: Be it promotional, coupon, or product introduction make sure the motive is clear in your content.

Don’t bombard the readers: Too much information can easily make the readers lose interest in your brand. Keep the whole mail concise generating more leads. Visuals and infographics can make this possible.

USP: Highlight what sets your brand apart!

Gratitude: Express your genuine appreciation to the reader.

Personalization: Subject lines with reader’s names can have an 64% open rate.

If this jargon is bombarding your brain don’t worry! We at Retention10 can give you perfect content to set up your email marketing strategy. Don’t forget Email marketing is said to give the best ROI.

Types of welcome mail:

Introductory: This can be about your brand story and how it can fulfill their needs. Wish them and show your gratitude.

Source: klaviyo

Coupon: Add some special offer or coupon as a gift! Everyone loves a gift. Welcome emails with coupons can boost your revenue by 30%.

Source: klaviyo

USP: Make sure your product and your mail stand out from your competitors emphasizing your value.

Source: klaviyo

Get to know your users: For a better long-term relationship with your users, find out what their preferences are and what exactly are they looking for in your biz.

Source: klaviyo

Next Plan: Provider your users with the next steps and resources to get ahead in their subscription.

Source: Sender

There is no right or wrong welcome mail for your brand but you can experiment with A/B Testing to seek the most effective approach or even use 2 types in one welcome mail or in the welcome series.

Why Retention10?

Retention10 can curate your flawless and effective ‘welcome campaign mail’! But we offer more than that! We can curate the best-of-the-best Customer Retention strategies to help your biz in every way possible. With content, timely reports, establishing a direct line of communication, budget-friendly best digital marketing practices, and more to elevate your brand.

Conclusion:

A welcome email can also be more than one mail In fact, a series of three welcome emails can generate 90% more orders than one welcome mail. Email Marketing and Welcome emails are powerful tools to get closer to your audience but this is not the only tool out there. But you can have the perfect tool, a one-size-fits-all solution! It’s us, Book a demo call with Retention10 right away!

Book a FREE CRM AUDIT ! +918434376567

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Vanshitha Munipally
( Research & Content Marketer )

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The New ERA of WhatsApp Marketing 2024

Written by Vanshitha M

Published on Sep 15, 2023

Introduction:

Are you tired of juggling multiple platforms to engage with your clients? Did you notice remarkable changes in WhatsApp? It’s not just a messaging app anymore! Timeline Whatsapp is your getaway for effective user retention.

Mark Zuckerberg’s vision for WhatsApp as the next chapter in Meta’s journey is here to revolutionize how businesses connect with their customers. In this guide, we’ll explore the new era of WhatsApp marketing agency in 2024 and how you can leverage it to the maximum effect.

The WhatsApp Revolution Timeline.

The key features of Whatsapp Business!

This is a one-way informative talk by important people. But rest assured! Neither the admin nor the user’s private info is shown public so every data is protected. Companies can leverage channels by informing their updates, deals and all offers to their followers. Channels were available only in Colombia, and Singapore but by September 19, channels were available to everyone in 150 countries.