Prashant Kumar

Top 8 strategies to increase your early adoptions!

Written by Vanshitha M

Published on Feb 01, 2024


Are you a marketer looking to enhance your brand’s retention by attracting early adopters? Let us understand why and how early adopters can add value to your product. Early adopters can be the trendsetters, they can either foster a brand’s product or lead to the product’s decline.

Who are early adopters?

Early adopters are those customers who use new products, innovations, or technology before others. They are also called “lighthouse customers” since they shed light on the new tech for others to follow and for the tech to enter the mainstream. This term originated from the book “Diffusion of Innovations” by Everett M. Rogers.


Types of early adopters:

Source: khatabook

  • Innovators: These groups of people are tech-savvies who love testing and trying out new products. They are curious and accept that new tech needs time to get perfect.
  • Early adopters: They are highly active on social media and form opinions based on facts to help other adopters. So, they are seen with utmost importance in marketing.

  • Early majority: They are averse to risk and want to spend their money effectively.
    • Late Majority: They believe in tried and tested solutions and do not risk at all.

    • Laggards: When a product has only laggards as users, it indicates a decline.

How early adopters can help your brand?

  1. Feedback: Since the product launches, your brand can figure out how exactly users are responding to your product.

  2. Premium: Early adopters pay a premium to get the product. As time goes by, the value of the product decreases.

  3. Marketing: With early adapters, word-of-mouth marketing, and referrals increase by boosting your brand’s reputation.

  4. Biased: They have taken the opportunity to buy your product before anyone, so they might even be inclined to your product.

  5. Testimonial: An honest testimonial can boost referrals.

Why do Early adopters even buy before?

  1. Brand enthusiast: If a person is an aficionado of a brand’s ecosystem, they might try out new products launched by that brand. Ex: The iPhone users who are inclined to try out new products of Apple.

  2. Influencers: Few people tend to be more adventurous and do the things people are afraid of. They buy the new technology and give feedback and their opinion. Ex: The early adopters of Tesla.

  3. FOMO: Consumers Who have Fear Of Missing Out are inclined to get ahead of the trend curve and try the product.

  4. Social Status: Few early adopters recognize social status as the primary recognition and use products that aren’t used by others.

  5. Influence on the decision: The feedback can have a great influence on the further technology development of the product.




Limitations in applicability

Some influence on developing the technology

Risk of utilizing soon-to-be obsolete product

Gaining a competitive advantage

High price for new technology

Becoming a thought leader in the tech

Loss of value and higher risk of defects

Source: Investopedia

Why people do not want to be early adopters?

  1. Premium tax: When a new technology is launched, it usually costs more and the price slowly decreases. Along with more cahs, they also have to deal with bugs and product discrepancies at the beginning of launch.

  2. Glitches: A newly launched product has more glitches than the newest models.

How to acquire early adopters?

  1. Offers: Be the brand that values each early customer and offer them rewards for trying out your product. Example: Samsung in 2020 gave its earbuds for free if users bought Samsung S20+ before the launch.

  2. Consumer feedback: Listen to your users and make changes accordingly. Example: Apple, which gives regular updates that are helpful to Apple users.

  3. Marketing: Early adopters focus actively on marketing campaigns. So, keep the entire target audience as them.

  4. First-class Customer support: A promise can be upheld to treat each user with the utmost honor and give them complete support.

  5. Know them: Know the early adopters and curate the campaigns to specifically target them as an audience.

  6. Market rightly: Segment them into the right audience and use different marketing techniques to acquire them. You can visit the Retention10 blog to learn the right marketing techniques.

  7. Solve their pain point: Most of the early adopters are experts and educated. So, if a genuine solution is given to their problem, they can look over the faults.

  8. Provide assurance: Every early adopter has taken some risk and entered this arena, provide them with complete assurance with insights, and testimonials and promise them authenticity.

Why Retention10?

Retention10 is the perfect customer retention management that can help you figure out the intricate threads of digital marketing and give your best tips on gaining and retaining clients. Join us right now, so you stay on top of all the updates on digital marketing.


In a nutshell, Early adopters are tough to come by since it takes the user’s position, marketing, and a lot of factors, but once reeled in, early adopters are the best way for the prosperity of your brand.

To know more about customer retention, Book an Audit with us right away…

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Know your early adopters – Top 10 strategies to increase your early adoptions. Read More »

Google and Yahoo’s new email policy! Digital Marketers, Pay Attention!

Written by Vanshitha M

Published on Jan 22, 2024


According to a study, 3.4 million phishing emails are sent every single day. In the modern era of rising technology, cyber crimes are paramount and phishing has been the most prominent one in it. Are you a digital marketer enhancing your deliverability and establishing trust with your users with your emails? If not, it’s time you read this article.

Google, Yahoo and the changes in bulk email sends:

Google and Yahoo announced that they will soon restrict the B2B and B2C brands that send bulk emails of 5000 emails every day, but still, if you are sending less than 5000 emails, you still need to authenticate your messages with SPF and DKIM. 

The users must know they can trust your brand through authentication. These changes are to be made by brands by February 1st, 2024. 

So, Google and Yahoo are asking for three major changes:

  • Authenticate domain sending mails.
  • Reduce your spam emails to 0.3%.
  •  Give easy one-step unsubscribes.

Source: litmus

Why should we marketers change our campaigns?

The world is moving towards privacy and security in the ‘big data’ world. We have already discussed in our previous blogs how and why marketers worldwide have embraced Apple’s Mail Protection Privacy. And how Blue Tick or BIMI (Brand Indicator for Message Identification) of your mail can help build the reliability of a brand. The changes might be for the reasons mentioned:
    • Do not end up in spam: Up to 20% of emails a brand sends never end up in the recipient’s emails. Authentication can ensure you don’t end up in spam.
    • Security: It’s estimated that 96% of phishing attacks happen through emails. Avoid letting others impersonate your brand.

    • An easy-opt-out: This ensures that the users have a choice to be in the recipient list establishing transparency. This will also help us have better metric data.
The biggest point, if your email isn’t compliant with the rules, your mail will be rejected or sent to the spam folder.   A poor email deliverability has these issues

Source: redsift

How to authenticate your emails?

You can authenticate it in 3 ways:  
  1. SPF (Sender Policy Framework): Prevents email spoofing. It established all the IP addresses that are authorized to send an email on behalf of your domain.

  2. DKIM (DomainKeys Identified Mail): A digital signature to ensure the credibility of the sender. It uses asymmetric encryption to sign and verify your mail.

  3. DMARC (Domain-based Message Authentication, Reporting, and Conformance): Reports on the email authentication results and failures.
This authentication requires brands to send emails that have the same domain name as your “From” email address.

Reducing the spam rate:

The spam rate can unnecessarily create financial losses by sending more on emails.

A few suggestions are:

  • According to Optimove, bulk emails are sent at the top or bottom of the hours flagging them as spam. So, choose a different time. They also suggest using a preference center- An interface that enables users to customize and lets them decide what types of messages they want from your brand.


A one-time unsubscribe is mandatory now, but this will not hurt your brand since removing the users who do not want to be on the list increases your engagement and open metrics and lets you focus on targeted segmentation and customization. Our article will help you with inactive audiences. How to incorporate these changes in your email marketing:
    • Set up a CSD(Custom Sending Domain): It authenticates your email sending with your own domain.
    • Prepare your DMARC policy. It helps you secure your account from phishing. If you wish to know more about DMARC, check out our blog here.
    • Ensure that sending domains have valid forward and reverse DNR records, also referred to as PTR records.
    • Format messages according to the Internet Message Format standard of RFC 5322.
    • Keep a tag of unsubscribing.

    • Keep your spam rate below 0.03%, You can see the average of the spam complaints through Google Postmaster Tools. So, take the recipients who aren’t engaging with your emails off the list.

Source: drip

  • The “From” Address:
    Make sure your ‘From Address’ doesn’t contain “” but rather “”.

Why did Google and Yahoo incorporate these changes?

Their high source of income stems from emails. And Gmail users are tired of seeing tonnes of spam mail and security issues. Google and Yahoo want to ensure that the emails are safe and real so users and brands keep using emails. 


An overview:

Source: drip


It’s estimated that 60% of purchases are influenced by email marketing. Emails are the best way to connect with your users but with the new restrictions and privacy changes, it is important to advance with the changes and help your brand upscale.

Why Retention10?

Retention10 is the best customer retention management that will update you with all the latest marketing strategies and help your brand reach the top by authenticating your emails.


So, if this jargon is too much, we can help you sort it out


Contact us right away for customized email marketing solutions.

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Your 2024 guide to Google & Yahoo’s new sender Policy Read More »

The Art of Customer Segmentation - Retention from the Good Customer Mapping

Written by Vanshitha M

Published on Jan 18, 2024


Are you a digital marketer leveraging segmentation to retain more customers? If you haven’t already started, this is your sign to do so! According to a study by Bain & Company, 81% of executives believe segmentation boosts profits leading to companies enjoying  10% more profits.

What is Customer Segmentation?

Customer Segmentation divides the users of your brand into subsets with different genders, demographics, and behaviors to tailor and target different marketing campaigns that are attractive to them by deciding the criteria on homogeneity (common needs) or Distinction (Different needs from others) or Reaction (Similar response to market).


Marketing is never a one-size-fits-all solution! Every user needs a personalized experience of marketing and this requires our marketing strategies to differentiate the persona’s to help each person. 73% of users said that personalized mail can connect them better with a brand.

Source: Investopedia

Why Customer Retention?

  • Retention over Acquisition: We have already discovered in our blog why Retention is better than Acquisition! Metlife, an insurance company set annual savings targets of $800 million after segmentation, showcasing the power of retention.

  • Personalization: Focussing on each persona differently can help gain value for your brand. 71% of customers expect brands to deliver a personalized experience and 76% of customers get frustrated when personalization doesn’t happen.

  • Campaign Boost: Mailchimp’s study found that segmented campaigns has 14.31% open rates and a 100.95% increase in clicks in segmented email marketing.

Source: MailChimp

    • Efficiency: By focusing each product on each group, there will be a reduction of resources and better ROI (Return On Investment). Turns out that 49% of people bought products on impulse because they received a personalized message.

    • Customer loyalty: With segmentation, you can tap into the audience’s mind more so you will be able to curate better campaigns and gain loyalty. It can help create your brand as a customer-centric brand fostering a sense of inclusivity, a sense of belonging that every user values, increasing stickiness, and reducing churn.

    • Product Enhancement: When you understand the behavior of your brand’s users, you can improve your product.

    • Target Audience: In any marketing class, the first lesson we all learn is to define your target audience which can help boost your company’s retention. Abandon the vague messaging and make the message relatable so you get better results on your metric.

    • New market: By segmenting, you can understand the gaps and bridge them or tap into different markets and reach new heights.

    • Brand image: A better campaign can attract customers boosting a better customer experience as a whole. ITSMA found that 82% of B2B’s who did segmentation improved their value proposition.

    • Better at digital advertisement: Platforms like Facebook, and Instagram use specified customer segmentation to reach your audience so pre-segmentation can make digital marketing really easy. According to a study by Mickensy, better and personalized content on websites has increased their efficiency by 2 to 5%.

    • Defined strategy: A refined marketing approach can help you as a marketer to develop different strategies and benchmarks.

Source: BusinessAdobe

  • A study by MailChimp has quoted that “segmenting your email marketing lists has an overwhelmingly positive impact on the engagement of your subscribers. Open and click rates were up across the board in all segmentation scenarios that we’ve investigated. Similarly, targeting subscribers via some type of identifying merge value—like interest, job title, location, etc.—helped keep abuse and unsubscribe rates down.”

  • Better leads: American footwear company Rockport drove 30% more revenue per lead using a segmented approach to lead capture.

Why not Customer Segmentation:

Even with all the proven benefits, let us understand why brands do not invest in segmentation.
  1. Higher costs: Brands should spend a high amount on getting the research data.

  2. Complexity: With different subsets, different marketing needs are acquired which contributes to more complexity.

  3. Misconception: The whole segmentation has the motto “Similar people, Similar needs” but this might be wrong too.

  4. Volatile data: All the data and trends might change at any time.

Types of Customer Segmentation:

Source: Yieldify

  • Demographic Segmentation: Dividing the users into different sectors based on their age, gender, race, education or occupation, etc.
    This is to denote the similar needs of a similar demographic.

Example: Younger children in primary, and middle schools are maybe inclined to buy more creative stationery.

Source: Yieldify

  • Geographic Segmentation: This divides the users into subsets of similar locations. This denotes that similar demographic users have similar needs.

Example: Locations without any beach will not be more inclined to buy beachwear.

Source: Yieldify

  • Behavioural Segmentation: This is based on user behaviour with markets and products. It relies on market data and consumer behaviour.

Example: Millennials may buy a car rather than Gen-Z who cannot drive.

Source: Yieldify

  • Psychographic Segmentation: This is a tough segmentation since it’s volatile (Can change at any time) and data can be tough to collect. This divides the users based on their lifestyle, personality, opinions, and interests.

Example: A sports enthusiast may invest in better quality sportswear rather than a non-enthusiast.

Source: Yieldify

Source: Questionpro

How to Segment?

Now that we understand the importance of customer segmentation, let’s delve into the practical steps of executing a successful segmentation strategy.

Source: Questionpro

  • Keep your North Star in focus: Understand what users are needed for your brand and which user base can your brand attract and solve pain points.

  • Understand your market: Comprehensive knowledge of your competition, market dynamics, and environmental factors is crucial. Stay informed to make informed segmentation decisions.

  • Identify your user’s characteristics: Identify which characteristics you want as a marketer from each type, their demographic, age, gender, etc. that align with your marketing goals.

  • Data Analysis: Utilize data analysis to identify trends within your customer base. Leverage tools and technologies to extract meaningful insights that will inform your segmentation strategy.

  • Curate Personalized campaigns: Once segments are identified, tailor your marketing strategies for each. Craft campaigns that resonate with the unique needs and preferences of each segment. Personalization is key.

  • Test and Add: Acknowledge that the world of data is ever-changing. Regularly update your data and refine your segments based on new information. Continuous testing ensures your strategy remains effective.
You can get data through surveys, third-party apps, government censuses, reports, data analytics of your company, and social media platforms.

Segmentation for each sector:

  • Travel:

→ Travel Enthusiasts
→ Budget-friendly travel
→ Frequent Business Travelers
→ Luxury travel
→ Travelers with kids
→ Adventure travel
→ Winter holiday travel

  • Food industry:

→ Spending habits
→ Cohabitation
→ Health-consciousness
→ Health habits (Vegan, vegetarian, allergies)
→ Responsibility

Why Retention10?

Retention10 is not just a solution; it’s a strategic partnership aimed at propelling your brand toward unparalleled success. We are an experienced team here to provide you with all the data you need to help you upscale.


Segmentation is an essential and integral part of any marketing journey. Do not miss out on any chance for retention. Join the ranks of successful brands that have harnessed the power of segmentation and witness the transformative impact on your business. But if the jargon is eating you up, We at Retention10 can help you level up in retention!

Book a call with Retention10 right away. Let’s unlock the full potential of your brand together.

Thanks for reading.

Share this article


Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

The Art of Customer Segmentation  – Retention from the Good Customer Mapping. Read More »

8 ways to build compounding growth for your brand!

Written by Vanshitha M

Published on Jan 02, 2024


Who would hate exponential growth? A growth that compounds into bigger profits?


Are you a digital marketer hoping to build your brand that’s a mascot of compound growth? This article might help you!


What is growth marketing:


This is a strategy to boost the brand’s revenue by improving loyalty or retention. For more information, you can check this article out.

Source: indeed

Step 1: User Growth

User growth (over any given period) = New user signups + Reactivations of current users – Deactivations of current users – Churn




→ Religiously learn about each metric that we use to understand our brand’s engagement.


→ Keep a specific time period to which you will check these metrics (Daily, Weekly or monthly basis)


→ After you get every data, recheck your stance and change your campaigns accordingly.

Step II:

Mold every technique to give results of the compound growth machine. Use your own product but optimize it to gain better results.


Remember! Compound growth is always better than simple growth.



→ Survey tactics to grow your product.


→ Every step counts, all incremental growth adds up to huge growth!

Source: Medium

Explore and use methods that have already been used

Step 3:

Craive solution always finds their way to retention.


Religion: When a pain point is discovered, the founder finds a solution for it and tries to scale it up.


Science: Along with creativity, data-backed results, and logic should be used to further grow the business.


When science and religion go hand in hand, the business will have better growth.



→ Bring out a creative solution to bridge a pain point of the users.


→ Test those ideas.


→ Learn from the hypothesis and make changes accordingly to your brand.


Step 4:
Make your product better! Do not try to hack for growth.

When regular changes and developments take place in a product, people are compelled to use it.

Any growth takes time and patience. Hoping for fast results is often a mistake.


→ Make your product likable to the public.

→ When it gains traction, invest in the product for better growth.

Step 5:
Make your product market fit.

Any discrepancy between what the market wants and what your brand can be resolved by

  • Choosing the right target audience.
  • Curate better marketing to compel the audience and perfectly describe why they need the product.
  • Perfect the nuances: Remove any disturbances with the product reaching the audience.


→ Segregate the audience into 2 groups.

→ Create campaigns and do A/B testing.

→ Identify what metrics to use and revise those metrics again and again.

Step 6:

Regain the Hooking momentum.

Understand what makes the users sway with the product and boost it.


→ Comprehend the new user behavior.

Step 7:

Keep growth as the top priority:

Make sure to keep all of your managers, and executives tuned in with the growth mindset and keep the north star aka the growth as their priority.


→ Think about what steps you can take now to ensure that the north star is intact.

→ Build communication channels to ensure maximum optimization.

Step 8:

Define your growth sectors.

Comprehend the paths through which growth is hacked on. Reduce the paths through which growth is decreased and increase the paths through which growth is increasing.


→ Define metrics, and understand from where growth is taking place.

→ User’s should be a priority.


The hack to growth is always slow, and hard to gain but once figured out, it provides immense value to the brand. The points mentioned in this article are just a chunk of what goes beyond the background of a growth machine brand. If you wish to get every update on digital marketing, click here.

Why Retention10?

Retention10 is the best customer retention management that curates flawless retention campaigns to help your brand upscale and get the best strategies.


Book a call with us right away so you don’t miss out on retention!

Thanks for reading.

Share this article


Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

8 ways to build compounding growth for your brand! Read More »

The latest and most efficient retention play, Resurrection!

Written by Vanshitha M

Published on Dec 30, 2023


Are you a digital marketer searching for the best strategies to bring back the dormant users of your brand? Then this article is for you!

What is resurrection?

When a user returns to your brand after being inactive for a while, it is called resurrection.

Source: Amplitude

What is the resurrected user retention?

When a user is dormant aka isn’t using your brand for a longer time, they have gone AWOL! But a curated resurrected strategy can bring them back.

Why resurrection?

Retention and getting back the inactive audience is way easier and more effective than acquiring new ones.

Retention Vs Acquisition:

  1. Users are already familiar with your brand.
  2. The cost of retention is lower than acquisition.
  3. The likelihood of bringing back dormant users is more.
If you wish to know more about what is Customer retention and why is it better than Acquisition, You can check out our blog here.


  • Product development: Usually with resurrection, you can have a better picture of why the audience is becoming inactive in the first place.

  • Competitive analysis: Users might have gone dormant because they found a better product, if you figure out why, you will know how you can stand apart.

  • Increases customer lifetime value since trust and credibility are already established.

  • Increases customer satisfaction: Regular interval checking can ensure better user interaction and engagement and resolve problems with app interfaces or any other problems.

How to identify dormant users?

  1. Fix your criteria:Each business has its own criteria for what dormancy means. A vacation company can see dormancy for months and that is completely fine.

  2. Analyse data: Understand the FRM (Frequency, Recency, Monetary) model to flag the users who are dormant.

  3. Segmentation: Comprehend the audience behavior and segment them to curate engagement campaigns.

You can retain your users at 3 stages:

      1. Primary Onboarding: Show the customer’s brand’s value and welcome them rightly by welcome campaigns.


      1. Secondary Onboarding: Giving the value of new products and driving repeated usage, you can do this through coupons and offers.


    1. Tertiary onboarding: Channeling the existing users to spread positive word-of-mouth and drive referrals.
Whilst we are focussing on retaining users from the existing consumer base, we are soon forgetting that inactive audience who can serve a better revenue for our brand.

How can you improve resurrection:

  • Surveys: Understand what went wrong and how you can help your audience.

Source: appcues

  • Personalization: Use custom messaging to hit the right wave by understanding behavior and go that extra mile to bridge their pain point in emails, and push notifications.

Source: teknicks

  • Do not force: Know when to stop with the re-engagement strategies and give users a proper way of opt-out choice. Let the users be in control and rule.

Source: appcues

  • Smooth re-engaging procedure: After coming back to the brand, ensure they know the value they provide and keep an efficient journey.

Source: teknicks

  • Value them: Encourage them to be part of your brand and reward them accordingly.

Source: teknicks

How to improve retention:

A case study:

Duolingo is an American app providing educational content and language certification.

This is how they help resurrection:

  • Personalization re-engagement campaigns: Fun emails in following up with the inactive audience.

Source: Bootcamp

  • Easy interface: Any user can use Duolingo and have no problem with navigating through the app.

Source: Bootcamp

  • Welcome back campaign: When Duolingo user comes back, they will have an easy onboarding procedure.

Source: Bootcamp

  • Encourage retention: The streak campaign has allowed users to be consistent and encourages learning.

Source: Bootcamp

  • Gamification: Game techniques are used to increase user engagement.

Source: Bootcamp

Why Retention10?

Retention10 is the best customer retention management that can help you get customized solutions for all of your retention problems. Book a call with us right away so you don’t miss out on the retention rates.

Source: medium

We can help you reduce the churn rate from every stage.


Resurrection is the best way to get the users back to your brand. Even if resurrection takes place, analyze how exactly so you can see which campaign was the most effective. For more updates on digital marketing trends, you can check out our blog here!

Thanks for reading.

Share this article


Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

The latest and most efficient retention play, Resurrection! ​ Read More »

Low reachability of push notifications? Click here to boost engagement by 88%!

Written by Vanshitha M

Published on Dec 17 , 2023


Did you know that 40 to 70% of notifications marketers send are actually not delivered? Push notification marketing is one of the top dogs in digital marketing. The push marketing software is estimated to reach a revenue of USD 36043.61 million by 2030. Despite reigning supreme power, push notification marketing still faces its own dark side that can significantly impact your efforts. Let’s delve into the shadows and uncover the secrets of the push delivery.

Source: clevertap

Push Notification Marketing:

Push notification marketing is a strategic approach that leverages push notifications to inform users about products and services. These notifications can be:
a)Transactional: Providing order details, package tracking, etc.

Source: business.adobe

b) Promotional: Advertisements and marketing of products and services by the company including enticing offers.

Source: business.adobe

Types of Push Notifications:

  • Mobile notifications: Pop-up notifications in mobiles to give transactional and promotional messages, requiring app downloads.
  • Browser notifications: Alerts that a visitor can get after visiting a website with permission. This requires no downloading of the app.

Source: business.adobe

  • Desktop notifications: Visible on the desktop or laptop interface.

Source: business.adobe

  • Wearable notifications: Designed for smartwatches.


This is the usual structure of a push notification:

Source: business.adobe

The dark side of Push Notification delivery:

It’s been surveyed that 40-70% of push notifications go undelivered, resulting in a 50% engagement loss in the Indian market.

Why Push Notifications?

  • The world of smartphone exposure is too big to lose out on.
  • Push notifications can help marketers openly, and securely get leads of user data to segment and further craft attention-grabbing campaigns.
  • Push notifications are easier to get noticed and drive more traffic. In fact, it is said to increase app engagement by 88%. 40% of users engage with a notification within an hour of receiving it, the potential is undeniable.

Source: business.adobe

  • Push notification can be leveraged to gather data on CTR, and open rate. From the data, you can figure out which notification resonated with your audience. It also can be a great tool in helping users in the journey with your brand.

Basically the pre-notation of the user’s data and the aftermath of what works is given by push notifications.

Source: business.adobe

Notification Delivery Metrics:

  • By sectors:


Delivery %





Media and Entertainment


Travel & Hospitality


Financial Services






  • Phone wise: (India)


Delivery %









Source: mediabrief

Why the undelivered push notifications?

  • Battery: Due to aggressive battery optimization, the equipment used reduces the delivery of notifications and it majorly includes Chinese OEM Devices.
  • Engagement: When the user reduces engagement with the app, it reduces the readability of the messages by 56%. If the user doesn’t see notifications, it expires.
  • Opt-out: 40% of users intentionally choose to disable the notifications.

Source: Pushengage

  • Device compatibility: The user’s device might restrict the notifications you send.
  • Demographic: Push notification services might not be available in a few locations due to country-specific regulations.
  • Inactive: The user may be inactive on the devices.

Source: clevertap

  • Network connectivity: Mobiles, when taken to low internet connectivity or with 2g or 3g zones can discard low-priority messages and has less latency than high-speed or 4g network.
  • Error with FCM (Firebase Cloud Manager): All browser notifications are sent to FCM, but if the user has disabled notifications, they may not show immediately updated on your data.
  • Battery Saver: This will forcefully stop the notifications.

Source: pushengage

How reduced push notifications affect your brand?


  • Low engagement.
  • Reduced retention and conversion, increased churn rate.
  • Increased costs and efforts.
  • Decreased app activity and stickiness.
  • Reduced brand awareness.

Reducing the Undelivered push notifications:

  • Personalization: Customised reactions can increase their reactions by 40%. 90% of US consumers think that tailor-made messages are somewhat-to-very appealing.

Source: business.adobe

  • Persuasive offers: Give coupons or freebies to the readers to amplify the impact of notifications.
  • Content: Keep the content crisp, delete words that do not serve a purpose, and add a specific CTA (Call To Action).

Source: business.adobe

  • Do not get spammy: Every day, each user gets 46 notifications per day and 42% of users will opt out if the notifications get spammy.

Why Retention10?

Retention10 can help you figure out the reason for undelivered notifications and can help you solve it. Book a call with us right away for customized solutions.


Push notifications can be a game changer for brands but the dark side leads to less revenue, cost loss, more churn, and reduced brand loyalty and engagement. With 374 million smartphone users in India, the potential for leveraging push notification marketing is immense.


Book an Audit with us right away, so you don’t have to worry about putting all your efforts in vain.


Don’t let the dark side overshadow your marketing success!

Thanks for reading.

Share this article


Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Low Reachability on Push Notification – The Dark Side of the Push Delivery (%) Read More »

A 30-minute Quality Check of your mail can help upscale your brand. Know how!

Written by Vanshitha M

Published on Dec 14, 2023


Emails hold a higher pedestal in the world of digital marketing. Email revenue is estimated to reach approximately 11 billion by the end of 2023. It also turns out that for every 1$ spent on emails, ROI will be 36$. But in a world where competition is fierce, how do you ensure your email stands out? Are you a digital marketer who is leveling up your email game? Or maybe not? Let’s just take it step-by-step and delve into the art of Quality Check before hitting that ‘send’ button.

What is QC?

Quality Check is the final touch to proofread your content and make sure it is pristine and perfect before reaching your audience.

In a landscape where 64% of users connect with a brand, perfect communication is key. A flawlessly crafted email isn’t just about engagement; it’s about creating an ecosystem that resonates with your audience.


A perfectly curated email is crucial for engagement, and conversions.

Why the Quality Check:

  1. Brand: Establish a space in your user’s mind. Proofreading ensures professionalism. A positive user experience can help the brand foster a better relationship with its users.
  2. Credibility: Neglecting quality could land your emails in spam folders, eroding your brand’s credibility.
  3. Increased engagement: Well-versed mail can impress the users leading to more engagement and conversions.
  4. Cost-savings: A checked email yields higher ROI thus decreasing the cost incurred. There are many tools that are available to streamline the process efficiently.

Steps in Quality check:

  1. Grammar, spelling: Grammarly, Quillbot, and many such tools exist to help us identify minute mistakes.
  2. Formatting: Ensure the email’s fonts and color align with the brand persona.
  3. Tracking Metrics: Ensure to keep tracking metrics, with the permission of the reader to understand the campaign’s effectiveness.
  4. Legalities: Ensure you know all the legal rules to cross the extra burden. Keep the opt-out option clearly in the email so users can easily unsubscribe from your email marketing and Know how to get inactive users back. Know how To know more about legalities, Click here.
  5. A fresh set of eyes: If you are too absorbed in the mail, be sure to pull a new set of eyes to catch overlooked segments.
  6. Optimise: Each has its own application (Yahoo!, Gmail, Apple Mail) Ensure that the HTML code works for every application. Readers also use different devices whilst phones remain the highest contributor (In 2018, 50% of emails were read from phones.) Make sure to optimize readability and engagement from all devices.
  7. Content: Keep the text in the mail concise, with no fancy words, not missing key info, CTA, highlighting important points, and hooking subject lines. Make it visually appealing.

Tips used to Proofread:

  1. Take a break: Right after writing the mail, it will seem perfect. So, we do not read properly but take a break and come back.
  2. More time: Take 30 minutes to ensure reading every line and aligning all elements and DO NOT RUSH!
  3. Assessment: Deliverability factors such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) authentication and crosschecking with DMARC (Domain-based Message Authentication, Reporting, and Conformance) and IP regulation to create credibility fast-tracking your mail to the inbox.
  4. Spam filters: There are tools to help us understand the ways to legitimate an email. According to a study, 71% of emails we get are spam-related.
  5. Checklist: This article can help you start with the checklist but customise the checklist with emails to help comprehend important takeaways you look in that mail.
  6. Tracked data: Use the data to further optimize the email campaigns with data-driven adjustments.
  7. Cut out unnecessary words: A simple trick used in copywriting; Simplicity!
  8. Read the mail aloud.

When to Quality Check:

Moving to a different email campaign? Changing your email template? Make sure to recheck every step.

Cross Check these:

→Preview the mail.

→All the links work.

→Day/ Dates are accurate.

→ Logo check.

→ Apt attachments.


Yes! Email quality check is perfectly suitable for every business across every sector, helping them upscale and create a professional persona for themselves. 

Source: omproofreading

This is where personalization was sent wrong

Cutting off the subject lines

Source: webfx

Why Retention10?

Retention10 is the best Customer Retention Management helping you find keys to the world of the right content. The base to have the correct communication has been discussed in the article, So without any delay! Book a call with us right away to get customized content that delivers and retains customers.


Communication is the key to digital marketing. Quality check is the perfect way to better mail. But, this is a small intro to the actual checking procedure. For tailor-made solutions, Book an Audit with Retention10 right away!

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

A 30-minute Quality Check of your mail can help upscale your brand. Know how! Read More »

A/B testing! Know how, why, and what here!

Written by Vanshitha M

Published on Dec 12, 2023


A system where you can see that your conversions in email marketing are plummeting? Are you a digital marketer who faced this issue? Then this article is for you! Let’s delve into the intricate threads of the digital marketing world and how we can rectify the failure of a campaign.

What is A/B Testing?

This is an experimentation in your journey of a successful campaign. It can help you understand which campaign is right for your needs. A/B testing, also known as split testing, is the trial and hit experiment to test different variables to understand which has the maximum impact.


Here, A is called ‘Control’ which is the original testing variable.
B is called ‘variation’ which is the new version of the original testing variable.


Testing can incorporate doing multiple copies or marketing the same copy to different target audience groups. You can always check your metrics through tools like Google Analytics, heatmaps, and surveys.

Source: vwo

Why Testing?

Source: vwo

  1. Solve visitor pain points: If a copy isn’t optimized to the consumer’s needs. For example, if it takes too much time for them to see a CTA (Call to Action) button, they might just skip your copy.
  2. Get better ROI from existing traffic: The minutest changes can help boost your conversion rates by a lot. A simple time-specific headline increased the ROI by 52%.
  3. Reduce bounce rate: Bounce rate refers to the percentage of people who abandon a website after visiting only one page. A/B testing can help you try out the best copy that hooks your audience.
  4. Make low-risk modifications: Each modification change can alter the metrics and each metric can be observed to identify the best marketing campaign for you.
  5. Achieve statistically significant improvements: There are only 2 options when you are dealing with data-driven stats. Either a copy succeeds or fails. Implement the one that world.
  6. Redesign Website to increase future business gains: Every decision you take as a marketer can revamp the entire game of your brand.
  7. Non-intrusive: The world, while moving towards a more secure world, can use A/B Testing to ensure consumers do not feel intruded on or exploit their privacy.
  8. Engagement: Better copies that hook the audience can ensure up to 69% engagement from users.

Examples of A/B Testing:

In 2008, Barack Obama tested an early donor page and generated a combo of CTA and image generating 40% more clicks, 4 million sign-ups, and $75 million in donations.


What can you change to shift your copy?

Source: vwo

There are a lot of ideas to be noticed when writing a copy like

  1. Keep the headlines short, and catchy, and use appropriate keywords. Try and test different headlines, fonts, and colors.
  2. Make it easier for the user to navigate through the content by breaking it up and using subheadings. Make sure you are speaking directly to your target audience as a singular person to help them understand easily.
  3. Create a sense of urgency by using time-bound deadlines or CTA (Call to Action). CTA holds a higher pedestal in the eyes of digital marketing. Give the easiest way possible for the user to get in touch with your brand. Incorporate CTA’s wherever possible.
  4. A specific CTA can boost click-through rates by 10%. CTA can also have variance in their color, According to Unbounce, Orange CTA’s are best.
  5. Subject lines can contain a question, ironic information, surprising facts, and value that can be added to the user’s life. Make it as interesting as possible. Turns out, in research with more than a dozen industries, the average open rate was 25 to 47%.
  6. Make sure to touch up the content by personalizing the headers. Freebies and offers can also be leveraged. You can learn more about coupon marketing here. (Retention10’s blog on coupons)
  7. Add testimonials to create authenticity and reliability.
  8. Solve a genuine problem of the readers rather than giving generic content which serves no purpose.

But we can help you figure out the content you can use in the most simplified and by tracking every copy to see what fits best! Learn about Retention10 right away! (Link of the website)

Step-by-step journey of A/B Testing:

Source: vwo

Why Retention10?

Retention10 is the customer retention management that can help your brand test many variables to understand what’s right for you perfectly! We can help you create innovative copies that stick. We can help you build a brand that will retain clients. Book a call with us right away.

Why Retention10?

A/B testing is one of the top marketing tools used to analyze what fits your brand. There is no one-size-fits-all solution to any copy made so it’s essential to try different copies to see which works right.


The technical jargon can get tough to comprehend, But we at Retention10 can help you navigate through the threads of digital marketing and get you all the up-to-date information on everything including A/B testing!

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

5 A/B Test – you should run today for effective CRM channel Read More »

Gamify your Marketing: get ahead of the curve in 2023!

Written by Vanshitha M

Published on Nov 21, 2023


Ever thought about the beauty of adding innovation and fun to age-old methods of Customer Retention? I mean, why the boring old messages? I’m here to show you how to engage your audience in a more exciting way.  It’s time to gamify your retention strategies and bid farewell to boring your audience.

What is Gamification?

Gamification involves infusing gaming elements into the traditional marketing to increase interaction and loyalty. The Digital Games sector is expected to reach a remarkable revenue of $334 Billion in the year 2023.

Why is Gamification Important:

  1. Tap into the audience space: Games have the power to connect with the human psyche, so we can have the prime opportunity to secure a spot in the customer’s mind.
  2. Personalized journey: According to a report by McKinsey,
  3. Positive marketing: According to research, gamers tend to be more active on social media, exponentially increasing the visuality of the brand and word-of-mouth referrals.
  4. Enhanced Rewards: Games have the innate quality of ‘rewards’, positively influencing consumer behavior and conversion rates.
  5. Foster Competition: The competitive edge can make people come back to the game, making it a key aspect of gamification.
  6. Habitual: Games can form habits for players so they view it as fun and enjoyable.
  7. Increased ROI: Our brand also needs funds to reward the players. A proper plan and introducing incentives with apt value can help the brand increase Return On Investment (ROI).
  8. Boost Loyalty: A study found that users who played a game with a brand before are
  9. Engagement: According to an article by Forbes, 80% of millennials and two-thirds of baby boomers appreciate gamification for its ability to foster engagement with brands, and digital marketing enthusiasts know how much users love engaging with a brand.
  10. Statistics:
  11. Continuous messaging and posts can get annoying for a user but games are the perfect way to show that the users are valued.
  12. Increased engagement: Leveraging these games can let brands identify information and also engage the audience towards the brand.
  13. 70% of people enjoy gaming elements while shopping online and 42% of users enjoy gaming in-store.

Source: LinkedIn

What are the games that can be included in the brand:

  • Tasks: Challenges that can be tracked to monitor the progress of the engagement of the audience.

Example: Duolingo

  • Streak: Rewards that are achieved by users when they visit the brand or app often.

Example: Snapchat

  • Ranks: Every sale can help increase the metric of ranks and they can categorized into ranks such as gold, and silver.

Example: Call of Duty

Example: Google Pay

Plan the gamification:

There are many types of games and different rules that you can’t ignore. Here are some of the rules of the game you need to keep in mind:

  1. Set the goals: Visualise the outcomes you wish to see. Lay out the structure of the metrics you want to use.
  2. Understand your target audience: Think about which games your users will love the most and incorporate them into your loyalty program.
  3. Optimize: Users have their own preferences on the device. So, optimize the games to fit devices with an interface that is user-friendly but a study has shown that mobile device usage surpassed desktop.
  4. Social Media: Adopt special rewards for social sharing to increase engagement.
  5. Community networking: Make it competitive by rankings and rewarding accordingly.
  6. Make it immersive: Storytelling can be a better way to create an immersive, interactive game with the audience.

Brands using Gamification:

  1. HP: Introduced a program called ‘HP Planet Partners’ to encourage recycling with their users and customers can earn rewards and discounts by recycling their products.
  2. eBay: Incorporated an initiative called ‘eBay bucks’ so users can earn points wherever they buy on eBay, and the points can be reused for discounts.
  3. KFC: An interactive marketing campaign called ‘Shrimp Attack’ where the user has to save the KFC castle from Ebi Shrimp.
  4. Nike: “Nike Run Club” is used to motivate physical activity amongst the users. Coaching, Challenges, and rewards are part of the initiative.

Gamification in marketing:

a) Spin the Wheel.
b) Word games
c) Quizzes.
d) Scratch cards.
e) Scavenger hunts.

  • Emails:

Source: mailmodo

  • SMS Marketing:

Source: textmunication

  • Push Notifications:

Source: moengage

  • Whatsapp Channel:

Source: landbot


If you still believe that your brand shouldn’t gamify because it doesn’t fit your audience, try and test it since Games tap the innate qualities of the minds of users. It’s always better to test and analyze the feedback.


According to an article by Conten.t in LinkedIn, “The success of gamification lies in its ability to leverage basic human desires for competition, reward, and achievement to motivate customers to perform desired actions, such as making a purchase, completing a survey, or sharing content on social media.”

Why Retention10?

We are a perfectly curated team to understand and meet your needs for every customer retention strategy. Apart from Gamification, there are many techniques to level up your game. We can help you navigate through these threads of marketing. Join us now!

Thanks for reading.

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Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

Gamification is a growing trend in customer Retention Strategies in 2023 Read More »

306 Billion emails are exchanged every day! I can help you stand out!

Written by Vanshitha M

Published on Nov 13, 2023


The digital marketing space is always highly competitive. We have to level up our email to block a mind space in the consumer’s mind. In a world where every day 306 billion emails are exchanged! And only 1.2% of emails get clicked. For better CTR and Conversions, you need to stand out!

Enter the email carousel- your ticket to making your brand shine in the spotlight!
Are you a digital marketer hoping to win over the sheer volume of email marketing? Discover the world of digital marketing innovations.

Promotions tab:

Back in 2013, Gmail introduced the Promotions tab with the aim to help users filter out the content but still, many audiences regularly check their promotions tab. To make it visually appealing, Gmail initiated annotations with visual imagery to help brands stand out! Making each product within their reach and every click to directly the product, users can get a wholesome experience with a positive review. It’s a win-win for both your audience and your brand.

Source: mailmodo

There are 2 features of annotation
i) Deal annotation: To display text-based details like code, and expiration date.

ii) Gmail carousels: Create visually engaging content to captivate your audience.


To geek out more on them you can check out this link by Google!

Email carousel:

This new feature is introduced in Gmail to spike innovation by engaging your audience for better reach. You might have come across the various dimensions of change we have seen in social media sites from square posts, post carousels, reels, stories, and many more. But one superior digital marketing technique that swept the world was emails, so let’s understand how they are evolving!

Source: Braze

Show your brand with visuals of products with a hint of spice.

Why email a carousel?

  1. It’s eye-catching and attractive.
  2. It’s concise so users save time by not reading a lengthy message.
  3. It’s trendy and maximizes campaign impact.
  4. 10 of your products are displayed in the same place making it an effective email.
  5. Invites users to redeem offers, ensuring coupon visibility.
  6. An effective CTA (Call To Action) is displayed right in front of the audience without wasting any time.
  7. Encouraging the audience to engage more with targeting best sellers.
  8. Usually, subject lines are the only way to capture the audience’s spotlight but now we can expand our email marketing and use carousels to help them connect more with the brand.
  9. It’s seen that 60% of people are more likely to engage with an interactive, innovative email.
  10. With the new innovations, we can’t just rely on subject lines, emojis, and preheaders anymore, broaden our content to hook our audience. Moves beyond subject lines to connect with your audience.

Source: google

How can you enhance your email carousels?

  • Zoom: With scrolling, each product image pop with zoom functionality.

Source: armadillocrm

  • Rotation: To view an image better, with innovation! You can show your products on display!

Source: armadillocrm

  • Journey: With witty animations, create the content you need by taking the users through a cruise!

Source: armadillocrm

  • Each text, each template: Imagine having content the audience can use with each image! Sounds good, carousel can make it happen.

Source: armadillocrm

  • Personalisations:

Source: Optinmonster

Personalizing a mail to the audience by understanding their preference can boost your goal to reach conversions but know that there are no 1:1 mail sends but you can always test a larger audience.

  • Auto-play: You can always set a time interval between each scroll for a seamless experience.
  • Loop: After the end of the carousel, you can always put the transition on the loop to keep your audience engaged.

How to add an email carousel?

You can just add a pre-written code and add the images you want your users to see and there you go! You can reveal email carousels to your audience.

How to get pre-written code? Well, ask us! Retention10 can help you!

After that, you have to be on the allowed list, where you can reach out to to add your biz to the allowed list!

Why Retention10?

A CRM built as a one-stop solution to get and retain each customer  you have!

We can help you enrich each email carousel but in a bird’s eye view, We can help you with everything- Creating content that cooks, Innovation at every step, Best marketing strategies to engage with a wider audience, Giving you the right KPIs and the best of all!
Make you stay updated with each technological advance to help you stay trendy!

Let’s together help your biz upscale, how? Book a demo call with us right away!


30% of marketers cite that email marketing gives the most ROI! But this is a highly competitive stage! More knowledge, creativity, help, resources, and content are needed at every step! We at retention10 can help you with that!

Ready to supercharge your email marketing? Contact Retention10 today!

Thanks for reading.

Share this article


Vanshitha Munipally
( Research & Content Marketer )

To get your customized Customer Retention Solutions , Do write to us :

306 Billion emails are exchanged every day! I can help you stand out! Read More »

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